Job Title

Pegasus is seeking a strategic and hands-on Head of D2C Growth & Performance Marketing to scale our direct-to-consumer business. You will be responsible for building a growth engine that spans paid media, conversion optimization, CRM, and product merchandising. You’ll lead a multi-functional e-commerce team (including Amazon, Quick Commerce, and website) and craft a unified brand experience for parents.Key Responsibilities:1. Performance Marketing & Growth Strategy- Own paid marketing across Meta, Google, YouTube, and other platforms. - Plan and optimise CAC (cost of acquisition) across all digital channels. - Scale website traffic through full-funnel ad strategies. - Drive retargeting, upsell/cross-sell, and lookalike campaigns.2. D2C Website Ownership- Optimise user experience, funnel, and CRO (conversion rate optimisation). - Define and manage Shopify/website merchandising strategy. - Collaborate with product and design to build high-converting landing pages.3. Product Bundling & Merchandising Strategy- Create compelling, themed product bundles for target parent personas. - Collaborate with editorial/product teams to match product-market trends.4. Team Leadership- Lead and mentor performance marketers, e-commerce managers (Amazon, Q-commerce), content & creative leads. - Break silos between Amazon, Website, and D2C to drive unified growth.5. Campaign Execution & GTM (Go-to-Market)- Own planning and execution of campaigns across seasons, events, themes. - Run A/B tests for copy, creatives, product mix, and pricing.6. CRM & Retention- Plan automated journeys and loyalty campaigns via email, WhatsApp, and SMS. - Increase repeat purchase rate and customer LTV.7. Data, Analytics & Reporting- Track and report on key metrics: CAC, ROAS, CTR, CVR, LTV. - Build performance dashboards and conduct attribution analysis.Ideal Profile:- 6–10 years of experience in D2C e-commerce, growth marketing, or digital brand management. - Proven track record scaling website revenue from 30% of overall sales. - Deep hands-on experience with Meta Ads Manager, Google Ads, Shopify, Klaviyo (or similar). - Strong analytical thinking and creative intuition can balance data with empathy for parents. - Experience managing e-commerce platforms like Amazon, Q-commerce (Blinkit, Instamart), etc. - Excellent leadership and cross-functional team-building skills.