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Job Title


Marketing Manager- USA Growth & Brand Execution


Company : PS Human Resources and Consultants


Location : Mumbai, Maharashtra


Created : 2025-05-26


Job Type : Full Time


Job Description

We are hiring for a leading European MNC having business in Furnishing and Finishing. Company crafts luxury decorative hardware and home-decor collections for elite architects, interior designers and boutique hotels across the USA & Europe. They design in Goa, manufacture in India and collaborate with remote sales/marketing talent nationwide.Job Description :Suitable Candidate should own the full funnel marketing engineer planning and executing performance campaigns, social storytelling, content production, tradeshow activations, and CRM driven email flows. You will quarterback our network of freelancers (video, copy, UI/UX), agencies (SEO & paid media) and inhouse ecommerce / sales teams to deliver pipeline and brand heat in the U.S. luxury interiors market.Balance of craft and orchestration:you can jump into the trenches when a headline needs sharpening or a Shopify PDP demands QA, yet you are equally adept at sourcing, briefing and quality controlling best in class free lancers copywriters, graphic designers, photographers, printersto deliver on brand assets on time and on budget.Responsibilities1. Performance Marketing- Plan, launch and optimize paid search & social campaigns on Google Ads, Meta, Pinterest, TikTok - Maintain weekly ROAS and CAC dashboards - Partner with the SEO agency to keep Shopify + marketplaces in top10 rankings for priority keywords; own productpage onpage SEO and syndicate to marketplaces.-2. Branding & Content- Safeguard visual and verbal brand; run quarterly brand audits across all touchpoints. - Manage the editorial calendar blog, lookbook PDFs, Pinterest story pins, TikTok reels. - Commission and art direct freelancers for video shoots and catalogues - deliver two seasonal catalogues and one design heritage minidocumentary per year3. Social Media & Community- Own Instagram (3 handles), Pinterest and TikTok; grow combined follower base. - Launch closed loop designer community (private IG + quarterly Zoom salons) to deepen advocacy.4. Email Marketing & Direct Mail- Segment and nurture ~12k U.S. trade contacts in Zoho Campaigns; - Deliver monthly inspiration + quarterly launch sequences. - Lead two high touch direct mail drops per year (sample boxes, Zookbooks) to top tier prospects.5. Trade Shows & Events- Plan & execute 2 U.S. trade shows (e.g. ICFF NYC, KBIS Vegas, High Point) incl. booth design, lead capture, post show sequences.6 Leadership & Talent- Recruit, brief and performance manage external talent (UGC creators, motion designers, copywriters). - Negotiate rates and deliverables with photographers, graphic designers, printers and other vendors to secure premium output at optimized cost. - Foster a culture of speed, experimentation and data obsession ,coach junior teammates.- Qualifications - 5+ years marketing high value lifestyle or interiors products to U.S. audience - Direct platform experience (launching & optimising campaigns, editing Shopify, posting IG Reels) - Familiar with distributor & designer purchase cycles, Incoterms, sample logistics - Proven track record hitting ROAS/CAC targets; solid on page SEO chops - Hires and motivates Agrade freelancers + agencies - Meta Ads, Google Ads, GA4, Pinterest Ads, Shopify, Klaviyo/Zoho, Canva/Adobe, ChatGPT promptcraft - Deep appreciation of contemporary design history, visual culture and poetic tone of voice; curates subtle, nonvulgar brand expressionAbout PS Human Resources and ConsultantsPS Human Resources and Consultants has been helping businesses grow by connecting them with exceptional talent from executive level to CEO level. With deep domain knowledge and a strong network, we specialize in identifying high-performing candidates who align with your business values. We are based in Mumbai, India and serve domestic as well as International clients for their talent hunt and HR services requirements.To know more about us please visit