About WorkIndia:WorkIndia started with One & Only One Purpose-- To provide jobs to the underprivileged of India who lack access to basic necessities and resources.Our Vision is “To Provide meaningful livelihoods to the 25.8 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet”.Far too many individuals are deprived of access to meaningful job opportunities thanks to untrustworthy, opaque & inefficient systems of hiring. WorkIndia is here to change that- through a 100% automated, tech-driven, marketplace for blue-collar hiring.WorkIndia has achieved a scale of 3.5 Crore registered job seekers, 1.7 million registered employers, 3.1 million interview calls and 110k+ hires happening through the platform per month, entirely driven through technologyRole:'Associate Director - Candidate Growth'What will this role do?Matching demand-supply dynamics across 600+ locations and 40+ job categories that WorkIndia is present in, is a critical input lever for growing the marketplace like crazy.Your responsibilities in this role will be: Plan, execute and achieve supply acquisition numbers by scaling existing channels and aggressively experimenting with new channels Extensively working on optimizing Activation funnels, Retention and Reactivation Leverage digital as well as non-digital strategies - including but not limited to - Google, Facebook, Referral, Affiliate marketing, SEO, Offline, Feet-on-Street, Content marketing etc. Create demand-driven supply plans for monthly, quarterly, yearly and even 5-yearly projections Ownership of achieving the planned numbers end to end, doing data-driven root cause analysis (RCAs) if numbers are off track and coming up with a plan of action to recover numbers Manage budget and ensure it is deployed on the most efficient channels possible to get maximum growth within the prescribed Cost Per Acquisition and stay within margin targets Lead the Supply Team of Growth manager, Marketing executive, Analyst etc. Ensure team management processes are adhered to, like clear KRA definition, goal setting monthly feedback, quarterly reviews, appraisals, etc. Reporting of numbers to leadership on adhoc / weekly / monthly reviews Work with digital marketing team, agencies, analysts, creative team, freelancers, vendors, product team, ops team etc. to achieve growth through any levers possibleWhat will success look like in the next 6 months: You will have achieved growth in Monthly Active Supply within the budgets and CACs plannedIdeal profile for this role: 8+ years of experience in Growth / Acquisition Roles Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions Engineering/MBA from top-tier college Should have managed a monthly budget of minimum INR 1 Crore and should have achieved numbers consistently Should be ready to relocate to Bangalore. This is a work-from-office job, hence presence in Bangalore would be mandatory Preferably performing the above activities in a startup environment for 3-5 years will be an added advantage.Skill-sets required for this role: High on ownership, responsibility and bias for action Data-driven, ability to break down problems Should have worked in aggressive target driven culture A highly positive growth mindset, always forward-looking and seeking solutions in the face of challenges A good business understanding, first principles and common sense thinking Should be able to collaborate with different teams Should have displayed an urge of rapidly growing within an organization and take higher responsibilitiesWhat’s in it for you? Work directly closely with the founding team & business leaders of a highly mission driven org, focussed on providing meaningful livelihoods to 23.7 blue collar individuals Every new user you acquire leads to a needy blue-collar individual getting a better livelihood and lifestyle Work in an environment that pushes you to experiment like crazy, and put every idea to the test - no matter how ridiculous it sounds Witness and learn firsthand how decision making happens in a fast-paced startup at the inflexion point of scale Experience a strong culture which values 100% transparency, ownership & autonomyLocation:HSR Layout in Bangalore (Work from Office 5 days a week)
Job Title
Associate Director - User Growth