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Job Title


Senior Marketing Automation Specialist


Company : Straive


Location : Tumkur, Karnataka


Created : 2025-05-28


Job Type : Full Time


Job Description

Job descriptionWe are looking for an experienced, senior-level Marketing Automation to drive the development and execution of our global marketing automation strategy. This individual will be a critical player in translating business requirements into technical solutions, operating with a high level of autonomy and precision. The ideal candidate is exceptionally detail-oriented, deeply data-driven, and thrives in a fast-paced, high-growth B2B environment.Key Responsibilities• Marketo management, strategy development and execution: Oversee day-to-day operations of Marketo including campaign creation and optimization, complex multitouch nurture execution, scoring models, dynamic chat, and A/B testing. Integration ownership: Manage and optimize integrations between Marketo and Salesforce, ensuring seamless data flow and reporting accuracy. Support integration with key marketing channels (Oktopost, iCapture, LinkedIn, WordPress) Reporting and insights: Develop and maintain comprehensive performance read- outs and scorecards, providing actionable insights and driving continuous optimization across all programs. Website and chat collaboration: Partner with digital teams on dynamic chat optimization and personalization strategies that drive inquiry capture and pipeline growth. Data stewardship and hygiene: Proactively monitor and resolve data gaps and integrity issues, enabling accurate segmentation, targeting, and performance reporting, and own the end-to-end RingLead/Marketo integration to support data enrichment, normalization, and round robin inquiry routing. Stakeholder enablement and training: Develop detailed documentation and deliver ongoing training to internal stakeholders. Global localization support: Support globalization and localization efforts for marketing programs across key regions. End-to-end management of offshore marketing automation support agency: Oversee daily collaboration, workflow management, and performance quality of offshore agency resources supporting marketing automation execution.Requirements7+ years of hands-on Marketo experience developing and activating marketing automation strategy and roadmaps with measurable success 5+ years of Salesforce experience with proven knowledge of Marketo/SFDC integration configuration • Prior experience working in a global B2B environment Strong data-driven mindset with exceptional problem-solving and analytical skills Ability to translate business requirements into technical specs and operational execution Highly autonomous, resourceful self-starter who thrives in a fast-paced, high- growth environment • Proven ability to manage multiple complex projects simultaneously with exceptional attention to detail Strong teamwork, interpersonal communication, and stakeholder management skills Excellent written and verbal communication Proven experience in project management, program monitoring, and performance analysis.Nice to Have• Experience with languages including Python, Velocity, SQL, JSON, and HTML • Power BI experience for data visualization and reporting • Experience manipulating unstructured data sets and deriving actionable insights • Ring Lead experience for data enrichment, normalization, matching, and routing.