Job Title

Senior Manager - MarketingPosition Type: Full TimeCareer Function: MarketingLocation: Corporate office, HyderabadAbout the Role:The marketing manager / senior manager will assist in developing and implementing Sigachi’s brand strategy ensuring that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation. Prepare marketing activity reports and metrics for programsuccess. Compile market research, forecasts, competitor analyses, campaign results, and consumer trends. Support the development and maintenance of internal tools, including credentials database, trackers, global contact directory, and intranet.Key Job Responsibilities:- Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data. - Support the Business Leaders in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars. - Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage andpromotion. - Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists. - Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary. - Continually seek new sources of prospective customer data and provide recommendations for sales, BD and marketing leadership.Job Specifications:- The individual must have at least 12 - 14 years’ overall experience with at least 2-3 years’ experience in a leadership role. - Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns across channels that engage, educate and motivate. - Familiarity with content management systems (CMS) and customer relationship management (CRM) tools. - Working knowledge of HTML and design and email software. - Proven work experience in digital marketing, preferably in the pharma industry. - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and advertising campaigns. - Proven success in developing marketing plans and campaigns. - Experience in budgeting and forecasting.What a good candidate would bring:- Knowledge of traditional and digital marketing, content marketing, and social media marketing. - Experience using data analytics software for research. - Strong problem-solving skills and ability to drive efficiency improvements. - Exceptional communication and team management abilities. - Up to date technology knowledge with the ability to develop and implement dynamic strategies in a fast-moving environment. - Flexible and self-motivated; able to multi-task while also being highly detail oriented.Other pre-requisites:Bachelor’s degree (or equivalent) in marketing, advertising, or communications.Solid knowledge of website and marketing analytics tools.Proven experience as a marketing manager.About Sigachi:Sigachi Industries Limited is a Public Listed Healthcare company working in domains of Pharmaceutical, Food & Nutrition industry. Sigachi was incorporated in the year 1989 and is one of the largest manufacturers of cellulose & cellulose based products worldwide. Sigachi’s five multilocational facilities in Telangana, Gujarat and Karnataka are WHOGMP, EXCiPACT GMP,SGMP, HACCP, EDQM CEP, FSSA and ISO 9001:2015 certified. Sigachi has established itself as a quality conscious and dependable supplier in India and across Asia, Australia, American Continent, Europe, and Middle East, delivering newer differentiated Products which addresses the unmet needs of the Market.Sigachi is a value driven company and fosters employee creativity, expertise, skillsets & wellbeing to achieve motto of “Experience Excellence.” The vision is to create a happy, healthy, and joyful world. Sigachi is a “Great Place to Work” certified company.Sigachi has been growing at 30% CAGR over the last three years. Sigachi is poised for exponential growth in the coming years, both organic & inorganic through expansions, diversification, acquisition, mergers.Our Commitment to DEI: Sigachi is committed to cultivating, fostering, and preserving a culture of Diversity, Equity, and Inclusion. Our DEI-based hiring & people management practices thrive and hire people from diverse backgrounds with wide ideas and varied experience who can collectively contribute to overall business growth.