Job Title: Digital Marketing ManagerLocation: Kochi, KeralaIndustry: Commerce Coaching / Education / EdTechRole Overview:We are seeking a Digital Marketing Manager who understands the unique needs of the commerce education sector and has a track record of generating quality leads, increasing brand visibility, and converting prospects into enrollments through digital campaigns.Key Responsibilities:- Develop and execute digital marketing strategies focused on student acquisition and brand awareness. - Manage and optimize paid advertising campaigns on Google Ads, Facebook, Instagram, and YouTube. - Plan and oversee SEO and content marketing efforts tailored to commerce education topics. - Manage the institute’s online presence, including website content, landing pages, blog posts, and social media platforms. - Collaborate with academic and counseling teams to align marketing strategies with course offerings and admissions goals. - Monitor, analyze, and report campaign performance using tools like Google Analytics and Meta Ads Manager. - Identify trends and insights to optimize spend and performance across all digital channels. - Coordinate with external vendors, designers, and agencies as needed for campaign execution.Requirements:- Bachelor’s degree in Marketing, Business, Communications, or related field. - Minimum 3–5 years of digital marketing experience, preferably in the education, coaching, or commerce-related training sector. - Proven experience in lead generation and conversion for academic or coaching institutions. - Proficiency in marketing tools such as Google Ads, Facebook Ads Manager, SEO tools (Ahrefs/SEMRush), and email marketing platforms. - Strong understanding of the commerce education landscape, including CA, CMA, CS, , , etc. - Excellent communication and project management skills. - Creative mindset with a data-driven approach.Preferred:- Experience with marketing automation platforms (e.g., HubSpot, Mailchimp, Zoho). - Basic design or video editing skills for content marketing campaigns.What We Offer:- Opportunity to grow with a mission-driven educational brand. - Collaborative work environment with creative freedom. - Competitive salary and performance-based incentives. - Work location in the heart of Kochi, with opportunities for hybrid flexibility.
Job Title
Digital Marketing Manager