Job Title

Key Responsibilities- Lead Generation Ownership: - Own and drive the qualified lead generation efforts for your city by coordinating with digital, on-ground, and partner-led channels. Enhance the effectiveness of these channels by adapting them to local consumer behavior and geographical nuances.- Explore New Channels: - Constantly scout for and test innovative and cost-effective marketing channels (offline and online) such as local partnerships, events, community activations, influencer-led marketing, RWAs, and others.- Sales Coordination: - Work closely with the city’s sales team to ensure marketing efforts align with sales goals. Continuously optimize lead quality and cost per lead to maximize conversion and ROI.- Lead Database Management: - Maintain clean and updated lead databases. Take ownership of minimizing data leakages and ensuring every lead is tracked, nurtured, and accounted for.- Territory Expansion & Coverage: - Strategize and execute plans to expand coverage to new geographies within the city. Ensure minimal duplication of leads and balanced market penetration.- Performance Alignment: - Align city-level marketing activities with broader regional and national marketing goals. Participate in weekly reviews and reporting to track progress and improve execution.- Low-Cost Channel Nurturing: - Identify, test, and scale low-cost, high-impact channels like referral programs, local influencers, WhatsApp marketing, apartment demos, and more.What We're Looking For- Experience: 4 years in field marketing, growth marketing, city operations, or BTL marketing or city level lead generation. Experience in consumer-facing industries like solar, edtech, fintech, D2C, telecom, or e-commerce preferred.- Education: Bachelor's degree in Marketing, Business, or related field. MBA is a plus.- Skills Required: - Strong grasp of local market dynamics and customer behavior - Excellent coordination and interpersonal skills - Analytical mindset with comfort in managing and interpreting data - Hands-on experience with CRM tools (e.g., Leadsquared, Salesforce, HubSpot) - Field execution experience in activations, events, or partner onboarding - Self-driven with an ability to work independently and own outcomes - Creative thinking with a growth-hacking mindsetWhat You’ll Need To Succeed- Willingness to travel within the city for field campaigns, partner management, and on-ground checks - Problem-solving approach with a “get-it-done” attitude - Flexibility to juggle between desk-based planning and field-based execution - A high sense of ownership and accountability for numbers - Openness to travel across clusters