Job Title

Digital Marketing Lead – Performance & Growth (Crypto/Markets)Experience: Minimum 6 YearsCTC: ₹12 – ₹14 LPAWonder Word Solutions is looking for an agile and analytical Digital Marketing Lead to own performance marketing, user acquisition, and growth funnels for a fast-growing, market-based platform. You’ll design and execute digital campaigns that attract crypto-savvy users, prediction enthusiasts, and new-age investors. This role is perfect for someone who thrives in a data-driven environment and understands the nuances of crypto, finance, share markets, or real-money gaming ecosystems.Key Responsibilities:- Own the digital growth strategy – from user acquisition to engagement and retention - Plan, launch, and optimize paid campaigns across Google, Meta, Twitter (X), and crypto-friendly platforms - Build and refine audience targeting models across geographies and interest clusters - Execute SEO, content marketing, and influencer outreach with measurable ROI - Develop performance dashboards using tools like Google Analytics, Mixpanel, or custom BI tools - Lead marketing automation and re-marketing efforts using email, push, and in-app channels - Collaborate with product and ops teams to align messaging with live markets and features - Manage agency partners, freelancers, and budgets effectivelyQualifications:- 5+ years of experience in digital marketing with a focus on performance & growth - Proven track record in running ROI-positive campaigns for fintech, crypto, gaming, or consumer apps - Strong analytical skills – ability to translate data into insights and decisions - Experience with ad platforms: Google Ads, Meta Ads, Twitter (X), Reddit, Quora, etc. - Familiarity with crypto, prediction markets, or stock trading audiences is a strong advantage - Hands-on with SEO/ASO tools, creative testing, and funnel optimization - Knowledge of compliance boundaries in high-risk ad verticals (finance, crypto, gaming)Bonus Points For:- Experience running campaigns on crypto-native ad platforms (e.g., Coinzilla, AdEx) - Creative copywriting or campaign storytelling skills - Experience with influencer/affiliate-led growth in the Web3 ecosystemWhy Join Wonder Word Solutions?- Shape growth for an innovative platform at the intersection of markets, crypto, and gamification - High ownership and visibility with founders - Flexible work setup and performance-driven culture - Opportunity to tap into emerging user behaviors across global markets