Job Title

is India’s leading furniture and appliance rental platform, empowering millions with flexible, affordable, and premium home solutions. We are growing fast and looking for a sharp, data-driven Performance Marketing Specialist to help scale our growth by managing and optimizing paid advertising and revenue funnels.Role Summary:As a Performance Marketing Specialist, you will work closely with our performance marketing agency and internal teams to analyze, review, and optimize campaigns across Meta Ads, Google Ads, and other digital platforms. Your role would also include driving revenue growth through acquisition, upsell, and retention strategies using advanced tools like CleverTap. You will own the end-to-end funnel performance, ensuring continuous revenue improvement and customer engagement.Key Responsibilities:Collaborate with performance marketing agencies to review and optimize ad campaigns on Meta, Google, and other platforms.Conduct deep-dive analyses of campaign performance metrics, identify growth opportunities, and implement data-driven improvements.Manage and optimize customer acquisition funnels to maximize ROI and conversion rates.Drive revenue growth through upsell campaigns and retention strategies.Leverage marketing automation and CRM tools like CleverTap to design, execute, and optimize retention journeys and engagement campaigns.Track, measure, and report on KPIs related to revenue, retention, and campaign effectiveness.Stay updated on digital marketing trends, new ad products, and best practices to keep Cityfurnish ahead in the competitive market.Work cross-functionally with product, analytics, and sales teams to align marketing initiatives with business goals.Skills and Experience:2-4 years of experience in performance marketing, preferably with exposure to agency collaboration.Strong expertise in Meta Ads Manager, Google Ads, and other digital ad platforms.Proven ability to analyze large datasets and translate insights into actionable marketing strategies.Hands-on experience with marketing automation and customer engagement tools, especially CleverTap.Understanding of revenue funnels, upsell strategies, and customer lifecycle marketing.Strong analytical mindset with proficiency in tools like Excel, Google Analytics, and campaign tracking.Excellent communication and collaboration skills.Ability to work independently and drive multiple campaigns simultaneously.Why Join Cityfurnish?Be part of India’s fastest-growing furniture rental brand.Work in a dynamic, growth-focused environment.Opportunity to directly impact business revenue and customer experience.Collaborative culture with learning and growth opportunities.Please apply on the link if you feel you are a good fit and can thrive in the fast paced environment -