Job Title:Senior Brand Identity & Packaging Designer Location:New Delhi, India Type:Full-Time (On - Site) Experience:Minimum 3 YearsAbout the RoleWe’re looking for aSenior Brand Identity & Packaging Designerwho brings a deep understanding of how strategy translates into bold, clear, and emotionally resonant design systems. In this role, you’ll lead the creative process across branding and packaging, from concept to execution, ensuring every visual element serves a purpose and every touchpoint reflects the soul of the brand. You’ll work closely with strategists and other designers to build brand identities that aren’t just beautiful, but aligned, memorable, and commercially impactful.Key ResponsibilitiesCreate comprehensive identity systems including logos, typography, color palettes, visual motifs, icons, and branded collateral Develop cohesive brand guidelines to maintain consistency across print, digital, and physical assets Translate brand strategy into visually distinct and strategically aligned identities Craft design presentations with strong rationale, storytelling, and attention to detail Explore a variety of design directions while maintaining a clear point of view Conceptualize and design primary and secondary packaging for D2C and retail brands Build and apply visual systems across SKUs, sub-brands, and product ranges Work with dielines, material specs, finishes (e.g. emboss, foil, spot UV), and ensure print production readiness Collaborate with printers and vendors to manage sampling, revisions, and print accuracy Design mockups and prototypes that simulate real-world shelf presence and consumer appeal Take full ownership of branding and packaging projects—leading visual direction and maintaining design integrity throughout Collaborate with brand strategists, writers, and account managers to align visual and verbal identity Present and defend your work with clarity and confidence to both internal teams and clients Provide mentorship and feedback to junior designers or interns Participate in internal creative reviews, design critiques, and client workshopsSkills & QualificationsAtleast three (3) years of professional experience in brand identity and packaging design (agency experience preferred) A strong, well-rounded portfolio that demonstrates strategic identity work and real-world packaging applications Proficient in Adobe Creative Suite—especially Illustrator, InDesign, and Photoshop Strong understanding of typography, layout, hierarchy, composition, and color theory Experience working with dielines, print-ready files, Pantone/CMYK setups, and specialty finishes Strong grasp of design systems and how to extend a core identity across various media Comfortable presenting to clients and articulating design decisions clearly Familiarity with mockup tools, production specs, and print/vendor processesWe are looking for a designer to is -A design thinker who approaches projects with curiosity and intent, not just style Detail-obsessed and system-oriented Excellent communicator: written, verbal, and visual Passionate about crafting identities that are visually intelligent and emotionally compelling Able to lead projects independently while thriving in a collaborative environment Comfortable juggling multiple projects and timelines without sacrificing quality Humble, adaptable, and continuously learning
Job Title
Senior Brand Identity & Packaging Designer