Job Title: Lead Generation Specialist Company:Vish Gyana Technology Solutions Pvt Ltd Job Type:Full-time Experience:5 to 5.5 years Location: ChennaiJob Description: Vish Gyana Technology Solutions Pvt Ltd is seeking aLead Generation Specialistwith5 to 5.5 years of experiencein B2B/B2C lead generation, demand generation, and sales prospecting. The ideal candidate will have a strong background in identifying, engaging, and nurturing potential clients through various digital and outbound strategies. This role requires expertise in leveraging CRM tools, automation platforms, and market research to build ahigh-quality sales pipeline.Key Responsibilities: Develop and executeeffective lead generation strategiesto drive business growth. Identify and qualifypotential leadsthrough various channels, includingLinkedIn, cold emails, cold calls, and digital campaigns. Work closely with thesales and marketing teamsto create targeted prospecting lists and campaigns. Manage and updateCRM systemsto track leads and ensure smooth pipeline management. UtilizeSEO, PPC, LinkedIn Sales Navigator, and marketing automation toolsto optimize lead generation efforts. Conduct market research and analyzeindustry trends, competitor strategies, and prospect behavior. Implementlead nurturing strategiesto improve conversion rates and engagement. Ensure that all outreach efforts comply withGDPR and data privacy regulations.Key Requirements: ✅5 to 5.5 years of experiencein lead generation, business development, or sales prospecting. ✅ Must have previous experience in sourcing leads for Software companies. ✅ Strong understanding ofB2B/B2C lead generation tacticsand demand generation strategies. ✅ Hands-on experience withCRM tools (HubSpot, Zoho, Salesforce, etc.)for lead tracking and pipeline management. ✅ Expertise inLinkedIn Sales Navigator, cold outreach (email & calls), and digital marketing strategies. ✅ Excellent communication andnegotiation skillsto engage with prospects. ✅ Ability to analyzelead data, metrics, and campaign performanceto optimize strategies. ✅ Knowledge ofmarketing automation tools (Mailchimp, Marketo, Pardot, etc.)is a plus. Super Advantage: Experience inglobal lead generation (US, UK, APAC markets). Familiarity withAI-driven lead generation tools and growth hacking techniques. Exposure toaccount-based marketing (ABM) strategies. Why Join Us? ✔ Competitive salary and performance-based incentives. ✔ Opportunity to work withcutting-edge technologies and global clients. ✔ Collaborative, growth-driven work culture with career advancement opportunities. ✔ Learning and development programs toenhance your skillsin lead generation and sales strategy. If you are aself-motivated, results-drivenprofessional with expertise in lead generation, we would love to hear from you!
Job Title
Lead Generation Specialist