Job Title

Company DescriptionAt SITU (Simply True) , we believe everyday fashion should be effortlessly stylish, size-inclusive, and rooted in comfort. We are a contemporary women’s clothing brand focused on creating modern tunics and everyday essentials that celebrate individuality.Role Description Are you passionate about content, fashion, and storytelling through reels and posts? Join us atSITU (Simply True)– a modern, inclusive everyday wear brand for women.Qualifications Experience in fashion or lifestyle content (preferred) of 1+ years Hands-on skills in tools like CapCut, Canva, InShot, VN, Lightroom, etc. Knowledge of Instagram algorithm, trends, hashtags & timing strategies Strong sense of design, color, and storytelling Fluency in English (Hindi is a plus) Ability to work both independently and with a team Self-starter with strong time and calendar management skillsWhat You’ll Do (Roles & Responsibilities):Curate content ideas and shoot plans based on brand aesthetics Write captions, schedule, and post across Instagram, Facebook, Pinterest & more Shoot and edit photos/videos (with or without a team) Plan and maintain a strict monthly social media calendar with no carryover Stay updated on trends, reels, music, formats, and transitions Prepare mockup calendars for review with management Engage with the audience & track content performance Be a face of the brand when needed – camera-friendliness is a plus Hands-on skills in tools like CapCut, Canva, InShot, VN, Lightroom, etc.If you're a self-starter who loves bringing ideas to life and thrives in a fast-paced fashion environment — we’d love to see your portfolio!