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Job Title:Demand Generation (Cold Calling) & Lead Marketing Specialist for 0to60.AI Location:Remote – Based inSri Lanka or India Target Market:Middle East (GCC Region) Industry:Technology / SaaS / Digital Platforms Employment Type:Contract/Full-TimePlease note: MUST HAVE SKILL SET and PRIMARY RESPONSIBILITY: COLD CALLING CUSTOMERS. If you are not comfortable with that role, PLEASE dont apply. Many thanksAbout the Role We are hiring aDemand Generation & Lead Marketing Specialistto drive pipeline growth by targeting B2B tech buyers in theGCC (Gulf Cooperation Council)region. This role is ideal for a proactive, tech-savvy marketer with experience inlead generation, cold calling, digital marketing, and CRM management . Based inSri Lanka or India , you will support outbound and inbound initiatives aimed at attracting, engaging, and converting decision-makers in enterprise and mid-market companies across theMiddle East .Key Responsibilities Lead Identification & Qualification Conduct market research to identify potential clients in the GCC tech ecosystem. Use LinkedIn, online directories, industry publications, and company databases to build a strong prospect list. Qualify leads by analyzing business needs, budget potential, authority, and timing (BANT/CHAMP methodologies). Cold Calling & Outreach Initiate contact with key stakeholders viacold calls, email campaigns, and social media outreach . Tailor communication to resonate with cultural and business etiquette of the GCC region. Secure meetings and demos for the sales team by articulating clear value propositions. Engagement and Lead Nurturing Develop engagement strategies that include drip campaigns, follow-up sequences, and personalized messaging. Educate prospects on offerings and support them through early-stage decision-making. CRM & Lead Database Management Maintain and update all lead data in CRM platforms likeHubSpot. Track interactions, segment lead lists, and ensure lead quality for effective sales handoff. Collaboration with Sales Partner with the sales team to ensure a seamless lead-to-opportunity process. Provide insights into lead behavior, readiness, and objections to help improve close rates. Strategy & Campaign Optimization Analyze performance data on outreach, conversions, and campaign ROI. Recommend new channels, messaging approaches, and tools to optimize demand generation. Skills and Qualifications Must-Have Skills Fluent in English– exceptional spoken and written communication skills. Experience inlead generation, outbound marketing , orinside sales , preferably inB2B tech or SaaS . Hands-on experience withcold calling, prospecting, and appointment setting . Deep familiarity with CRM tools (HubSpot, Salesforce, Zoho) and marketing automation platforms. Strong understanding ofdigital marketing , SEO, LinkedIn outreach, and email marketing. Proven ability to work independently and deliver KPIs in a remote setting.Nice-to-Have Skills Arabic language proficiencyis a strong advantage. Exposure toAI, cloud platforms, enterprise SaaS, or digital transformationsolutions. Knowledge of regional business practices and technology buyers inUAE, Saudi Arabia, Qatar , and other GCC countries. Proficiency in reporting tools like Excel, Power BI, or CRM dashboards. What We Offer Work-from-home opportunity with flexibility and autonomy. Exposure to fast-growing AI tech markets and cutting-edge technologies. Base salary and performance-based incentives. A collaborative, international work culture with continuous learning and growth opportunities. How to Apply Send CV and examples of work that you have done, or portfolio