Job Title

Fyaril is a global e-commerce marketplace that connects customers worldwide withhigh-quality, sustainable, and affordable products made in India . Through our platform, buyers can purchase directly from manufacturers, artisans, resellers, and brands—empowered by seamless cross-border logistics and a unified fulfilment ecosystem. Our tech-driven approach enablesmulti-currency, multi-language support, fast vendor onboarding , andglobally scalable operations . At the heart of our mission isvisibility —and that’s where you come in.About the Role: SEO & Digital Marketing Specialist We're looking for aperformance-driven digital marketer with a strong foundation in SEOto increase organic reach, improve search visibility, and scale traffic acquisition. You’ll work across key digital channels—particularlysearch engine optimization (SEO) —to elevate Fyaril’s online presence and growth.Key ResponsibilitiesPlan and execute on-page and off-page SEO strategiesto improve keyword rankings and drive qualified traffic. Performtechnical SEO auditsand collaborate with developers to fix crawl errors, optimize site speed, and improve Core Web Vitals. Optimize product listings, category pages, and blogs withtargeted keywords, metadata, internal linking, and structured data . Develop high-quality, SEO-friendly content for landing pages, blog posts, and product descriptions using AI tools and manual refinement. Use tools likeGoogle Search Console, Ahrefs, SEMrush, Screaming Frog, and GA4to monitor SEO performance and identify growth opportunities. Collaborate onpaid campaigns (Google Ads, Meta)to support omnichannel digital strategy. Prepare performance reports and growth recommendations based on SEO and marketing KPIs.Required Qualifications & SkillsBachelor's or Master’s degree inDigital Marketing, E-commerce, Communication , or a related field. 2–5 years of proven SEO experienceincluding technical, on-page, and content SEO. Strong understanding ofsearch algorithms, SERP trends, and schema markup . Working knowledge ofPPC, social media marketing, and content strategy . Skilled in usingGoogle tools(Search Console, Analytics, Tag Manager) and industry-leading SEO software. Excellent English communication skills, both written and verbal. Familiarity withe-commerce platformsand marketplaces is a plus.What It’s Like to Work With Us We’re a small, driven, and supportive team. At Fyaril, trust, learning, and collaboration are at the core of everything we do. We valueinitiative, curiosity, creativity, and attention to detail . This is ahigh-impact rolewith tremendous growth potential. If you’re passionate about SEO, digital visibility, and contributing to a fast-growing startup that is making Indian sustainability products global— we want to hear from you.Apply Now Send yourCV and a brief cover letterto:careers@ Let’s grow Fyaril’s digital footprint— one keyword at a time .