Job Title

Primary Responsibilities1. Responsible for growth (sales, market share, brand equity) and profitability of the assigned portfolio (Home Care & XS) in India through the effective and efficient use of Brand Marketing budgets to drive- Launches including Product development, planning, packaging and pricing - Commercial Innovations - Communications/ Brand Building - Distributor tools, programs and campaigns - Powerful and engaging events and programs for greater connect with TA and for sales activation2. To ensure high impact conceptualization and execution of initiatives by- Uncovering and leveraging insights through data analysis, market research, Distributor and Consumer connect, competitor tracking, Global best practice analysis, Analysis of market/consumer trends - Managing external agencies - Collaborating with other functions in India and Global marketing - Operational excellence3.Drive the scientific health credentials of the brand- Drives the roll-out of brand campaigns and activations in close collaboration with Regions to ensure full cascade to field and execution with excellence- Responsible for brand building and consistent brand messaging in India. - Monitor and analyze category financials and work with the finance department to use findings to actively steer category business plans. - Develop and implement short-term and long-term marketing strategies for the Home Care & XS Portfolio for India market, including launch and discontinuance decisions. - Contribute in the development of compelling marketing campaigns for hero products and key launches. - Work with cross-functional teams to successfully develop and implement all strategies and actions. - Manage the brand budgets. - Monitor and analyze the market and industry trends. - Close cooperation with the Digital/ OmniChannel Commerce Team, including the development of briefings for creative agencies. - Work together with the market research department on market research projects including briefings, analysis, and recommendations. - Prepare the information materials and recommendations for internal management meetings and for our business partners. - Create a comprehensive launch support program for new product line introductions. - Responsible for product pricing across India considering special market needs for new launches and existing product lines.