Job Title

About Nua ()Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India.Starting with our innovative, chemical-free and India’s only fully customisable sanitary pads, we areon a mission to develop holistic and personalized solutions for solving real problems that womenface. We do this by building a wellness platform with great products, an impactful community and apersonalized customer experience. With a growing community of over 10 lakh women, we arealready India’s largest and most engaged digital-first FemTech brand.Our story began with a pad. And not just any pad that could be picked off the shelves but one thatwas truly thought around a woman’s needs. Since then, we have grown multi-fold with innovative,inclusive and effective products that are Made Safe certified and backed by science. We continue toco-create products with our community and fuel the D2C revolution through deep consumer insightsand investments in technology.Nua has raised over $22 million in venture funding, backed by marquee investors including LightboxVentures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, andKamini Banga of the Banga family office. If you are as passionate as we are in making a difference andcreating real impact in a fast-paced and wildly creative environment, then you might just be theperson we are looking for.Position Details – Area Sales Manager, General Trade Business (Location Mumbai) :As an ASM, you will be responsible for driving primary and secondary sales in the assigned territory, managing anetwork of distributors and retailers, leading a team of Area Sales Executives, and executing sales strategiesaligned with company goals. The ASM will ensure consistent growth in store count and PSPM across thedesignated geography. Building a strong team and distribution network will be critical for this role’s success.Key Responsibilities :1)Team Management● Hire, lead and manage a team of Area Sales Executives (ASEs)● Set clear performance goals and ensure capability building through training and on-ground coaching.● Review daily activities, beat plans, and performance metrics of the sales team.2) Retail Management :● Ensure weighted distribution across retail touchpoints; critical success factor is to choose the rightretail outlet and not go after numeric distribution● Increase product visibility and shelf presence through effective merchandising● Conduct regular market visits to track product performance, competitor activity, and trade feedback.3) Distribution Management:● Appoint, manage, and develop distributors to ensure effective coverage.● Monitor distributor ROI, inventory, claims, and financial hygiene.● Ensure effective order management, timely dispatches, and invoicing.4) Sales & Revenue Generation :● Ensure team hits the retail store placement targets● Achieve monthly, quarterly, and annual sales targets (secondary) for the assigned area.● Plan and execute sales strategies to increase PSPM5) Compliance & Reporting :● Ensure adherence to company policies, commercial processes, and trade schemes.● Submit timely MIS reports, sales forecasts, market insights, and competitor analysis.● Maintain documentation and records for audits and internal reviews.What we look for:● Candidate will be required to lead & operate independently in a dynamic start-up environment.● Candidate must possess strong business acumen, comfortable with numbers and be adept atproblem-solving and managing multiple priorities effectively and efficiently.Preferred Qualifications:● Professional: Min. 6-8 years work experience in FMCG General Trade● Educational: MBA