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Job Title


Senior Digital Marketing Executive - Meta Advertising


Company : The Metrix Digital


Location : Chennai, Tamil Nadu


Created : 2025-06-04


Job Type : Full Time


Job Description

Job Title: Meta Ads ExpertLocation: Bangalore or ChennaiExperience: 3+ YearsSalary Range: INR 6 25 000 - 7 50 000/-Job Overview:We are looking for a highly skilled Meta Ads Expert with a proven track record in managing cutting-edge Meta (Facebook & Instagram) campaigns for well-established brands. The ideal candidate should have a keen eye for analytics, automation, and reporting, with the ability to derive both qualitative and quantitative insights to drive performance.Key Responsibilities:- Plan, execute, and optimize performance-driven Meta ad campaigns across Facebook, Instagram, and Audience Network. - Develop and implement automation strategies to improve efficiency and scale campaign performance. - Monitor and analyze campaign performance metrics, ensuring data-driven decisions for optimization and reporting. - Work closely with creative and content teams to align ad creatives with campaign goals. - Implement A/B testing strategies to improve ad performance. - Utilize Meta Ads Manager, Google Analytics, and third-party tracking tools for deep insights and ROI measurement along with making presentation to respective brands - Stay updated with the latest Meta advertising trends, algorithm updates, and best practices.Required Skills & Qualifications:- 3+ years of experience in running Meta (Facebook & Instagram) campaigns for top-tier brands. - Strong analytical skills with expertise in Meta Ads Manager, GA4, and data visualization tools. - Experience in automation, pixel tracking, event setup, and retargeting strategies. - Proficiency in budget planning, bid strategy optimization, and audience segmentation. - Ability to generate comprehensive reports with actionable insights. - Knowledge of AI-driven ad optimization tools is a plus. - Meta Certification in Media Planning & Campaign Management is a strong advantage.Preferred Attributes:- Passionate about performance marketing and data-driven decision-making. - Strong communication skills to work cross-functionally with creative and content teams. - Self-motivated and detail-oriented with a problem-solving mindset. - If you are a Meta ads expert looking to drive high-impact campaigns and stay ahead of the curve in performance marketing, we’d love to hear from you!