About the CompanyWe’re a Gen-Z focused full-stack entertainment company across social video, OTT video and a UGC led gaming platform reaching viewers via sitcoms, web shows and gaming entertainment. Our social video, and OTT business are market leaders for Gen-Z video consumption in India with over 1B+ monthly views across platforms.Rusk Studios: Production house curating 200+ episodes annually of (a) scripted fiction – drama, romance, comedy (b) unscripted – formatted reality for top OTT platforms like Amazon Mini, Jio Cinemas & others. School Friends on AMT Ishq Next Door on Jio Cinemas.Alright: Rusk Media’s flagship YouTube channel, also content distribution across IG & FB. With over 400M monthly views, 25M unique viewers & 18M+ engagements reaching 15-34 yrs old, Tier 1 GenZ & Millennial audiences. Couple Goals Roomies Date With Senior Pret Boys The Viral Jodi Modern Parivaar DUDEPlayground: Founded in 2022, Playground (PG) is category-first pop-culture gaming entertainment show garnering 2B+ views ( per season), across 30M+ unique viewers ( 18-24 media dark comprising 65% of that) has successfully completed 3 seasons. The content comprises Game play streams, reality episodes & short form content distributed across Amazon mini TV & Rusk social handles. Casting includes the biggest influencers/gamers in India as mentors of the team, Carry Minati, Triggered Insaan, Mortal & Scout, Techno Gamerz, Elvish Yadav, Fukra Insaan, etc. Some of the leading sponsors across the seasons have been Coca Cola, Hero Motocorp , iQOO mobiles , KFC , LG , Boat , PUMA , Too Yum , Asus , First Naukri , MAAC & more. Playground has won multiple industry awards like Emvies, Goa fest Abby’s, ET Brand Equity Shard Awards 2023 for association with Coca Cola India & KFC.Why Work with us?Beyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, let’s talk about growth. You get to be part of a growth journey that has been 6X in the last 5 years and continues the hockey stick as more ambitious minds join us.If you’re someone who’s curious, loves to ask questions, loves to take responsibility, and wants to create your own path towards delivering a powerful change, or if you’re just someone who’d love to be this person, we are the place for you.Roles & Responsibilities:Ideating creative, impactful campaigns for RFPS that span video, written content, social, experiential, and more. Crafting the idea into compelling, well-formulated 360-degree campaigns & branded content solutions, offering creative solutions for advertisers' needs based on our platforms and products.Participating in brainstorms big and small, from high-budget RFPS to daily thought-starter ideation sessions.Writing persuasive, on-brand program, video, or content series pitches for marketing proposals to bring your ideas to life. A finger on the pulse in the media space, with strong social-media instincts and ability to stay on top of what’s new and fresh.Strategic Thinking & Creative Ideation for Content Solutions that solve the marketing challenges of brands.Conducting market research to identify opportunities for growth in specific industries or regions.Requirements:7+ years of professional strategy experience within a creative agency, consulting firm, and/or boutique strategy firm, along with a portfolio. Strong creative writing skills to whip up a quippy pitch, an inspiring introduction, or a social-first idea.Ability to think and write through the lens of our brands’ different voices and identities.Up-to-date understanding of market trends and keen interest in following emerging technologies.Should be strong in communication skills with the internal team and external stakeholders with whom collaboration will be key.Should be a team leader who steps up for the team and helps elevate the product with his sharp creative concept and execution.Perks & Benefits:Unlimited Leave PolicyWellness Leave: One day period leave for female team members5-Day Work Week
Job Title
Brand Solutions Manager