Job Title

This role in summary:Strengthen brand equity to position Whirlpool as among top 2 preferred brands across categories like refrigerator, washing machine, ACs, etc.Lead development of integrated communication plans to drive consumer consideration in both existing and emerging product categoriesStrengthen the brand team - structure, process and capabilitiesYour responsibilities will include:Developing and executing comprehensive communication plans to drive awareness and/or consideration for our categoriesLeverage understanding of the competitive set, consumer behavior and our product proposition to craft impactful marketing initiatives straddling both offline & online mediumsOversee end-to-end marketing activities, ensuring seamless execution across ATL, BTL, digital & PRWork closely with category teams to align brand positioning with business goals.This role is ideal for someone who blends visionary thinking with hands-on execution, thrives in a fast-paced environment, and is passionate about storytelling, customer experience, and data-driven marketing.Proactive Agency & Vendor Management (PR, Media, Creative & Research)Minimum requirements:MBA/PGDM in Marketing or Communications, Bachelor's degree in Design, Mass Communication, Fine Arts, or related field is a plus8–12 years of relevant experience in FMCG/FMCD organizations or leading creative/brand consulting agenciesProven experience in managing integrated marketing campaigns (ATL, BTL, Digital, PR, Retail)Demonstrated ability to lead creative development in fast-paced, high-visibility brand environmentsExperience working with and managing external creative/media agenciesLeading Both Product & Brand CampaignsStrategizing & Executing Product LaunchesDevising Marketing Strategies & PlansPreferred skills and experiences:Integrated marketing communication, brand Strategy, media Planning, consumer centricityCollaboration, critical Thinking, product curiosityCreative appreciation, content strategyCertifications (Preferred, not mandatory):Design Thinking or Creative StrategyDigital Marketing CertificationPersonal Attributes:Strategic thinker with high creative sensitivityDetail-oriented, with strong judgment on brand tone and designAbility to manage multiple projects and stakeholders simultaneouslyPassionate about consumer brands, culture, and storytelling