Job Title: Digital Marketing Specialist Location:Indore (On-site preferred, Hybrid negotiable) Company:Gracelands – Real Estate DevelopmentAbout Gracelands: Gracelands is one of Indore’s leading real estate development firms, with a portfolio of plotted developments, integrated communities, and commercial projects across high-growth areas around the city. Gracelands also has ongoing projects across cities in Maharashtra, including Nagpur, Yavatmal, Nashik, and Mumbai.As we continue to scale, we have an exciting opportunity for a Digital Marketing Specialist to own our online presence and support brand and lead-generation goals across digital platforms.Role Summary: We’re looking for a highly driven and creative Digital Marketing Specialist to take charge of Gracelands’ online marketing efforts. You’ll be responsible for executing and optimizing digital campaigns, managing social media, running paid promotions, A/B tests, and collaborating closely with leadership for brand positioning and messaging. You’ll work closely with the Managing Director, but have autonomy to execute and drive results.Key Responsibilities: Social Media Management Own and grow our Instagram, Facebook, LinkedIn, and YouTube accounts Plan and publish consistent, engaging content aligned with brand direction Collaborate with photographers/videographers or design basic graphics as needed Paid Campaigns & Performance Marketing Run and manage Facebook/Instagram/Google Ads for lead generation Track conversions and continuously optimize ad creatives and targeting Analyze and report on ROI, CPC, CPL, and other key metrics SEO & Website Updates Ensure the website is optimized for search and conversions Coordinate with content creators and project teams to update project pages, blogs, and forms Brand Communication Maintain consistency of voice, tone, and aesthetic across digital platforms Work closely with the MD to translate high-level brand direction into action Marketing Automation Build basic lead flows and follow-up systems using WhatsApp, Mailchimp, or CRM toolsWhat We’re Looking For: 2–5 years of experience in digital marketing or real estate marketing Strong knowledge of Meta Ads, Google Ads, and SEO principles Basic design skills (Canva, Adobe tools, etc.) Familiarity with social trends and creative content formats (e.g., Reels) Excellent communication and project management skills Highly organized, proactive, and metrics-driven individual with a growth mindsetNice to Have: Experience in real estate, construction, or high-ticket B2C sectors Understanding of Indore/Madhya Pradesh real estate dynamics Video editing, influencer outreach, or drone/photography coordinationTo Apply: Please send your resume/CV togovind@or apply through LinkedIn if your profile is updated.
Job Title
Digital Marketing Specialist