Job Title

Job SummaryIn this role, you will be responsible for launching, managing, and optimizing paid media campaigns that drive performance and scale across our channels. You'll dive deep into ad performance using data from platforms like Northbeam, Haus, and Hyros—leveraging tools like Claude and Excel to translate insights into action. This is a performance-first role ideal for someone who can balance creative experimentation with a sharp analytical edge.Duties and ResponsibilitiesLaunch, manage, and scale paid media campaigns across Meta, Google, TikTok, and other platformsOptimize campaigns daily to reduce CAC and improve ROAS, MER, and LTVUse MMM tools (Northbeam, Prescient) to guide budget allocation and strategyRun incrementality tests using tools like Haus to validate performance liftAnalyze campaign data and user behavior using Hyros, RetentionX, and EdgemeshLeverage AI tools like Claude and advanced spreadsheets to extract insights and streamline reportingCollaborate with growth and creative teams on testing roadmaps and performance feedbackMonitor platform updates and trends to stay ahead of algorithm shifts and ad innovationsBuild clear reports and performance recaps to share across the marketing teamEducation and Experience2–4 years of experience in a media buying or performance marketing roleDirect experience in DTC, eCommerce, or high-growth consumer brands is highly preferredProven track record of managing and scaling paid media campaigns profitablyHands-on experience with data analysis, A/B testing, and campaign optimizationRequired Skills and AbilitiesDeep understanding of performance marketing metrics (CPA, ROAS, MER, LTV)Strong skills in Excel/Google Sheets; experience with AI tools like Claude is a plusFamiliarity with MMM platforms (Northbeam, Prescient) and incrementality testing (Haus)Comfortable navigating analytics and tracking tools like Hyros, RetentionX, and EdgemeshHighly analytical and detail-oriented, with strong problem-solving capabilitiesStrong communicator with the ability to collaborate cross-functionally and move fast on insightsThis is a remote position.