Job Title: Social Media ManagerLocation: Andheri, MumbaiJob Type: Full-Time (On-Site)Job Summary:We are looking for an experienced and passionate Social Media Manager to lead and execute ourdigital presence across all major social platforms. You’ll play a key role in growing our OTT platform’sbrand visibility, driving engagement, and supporting content launches through strategic storytellingand real-time marketing.This role is perfect for someone who lives and breathes entertainment, understands audiencebehaviour, and knows how to translate trending moments into compelling content.Key Responsibilities:- Develop and execute platform-specific social media strategies for Instagram, X (Twitter), - YouTube, Facebook, LinkedIn, and emerging platforms like Threads or WhatsApp Channels - Promote original content, series, and movies via strategic campaigns and real-time marketing - Collaborate with content, design, and video editing teams to create buzzworthy trailers, memes, carousels, reels, behind-the-scenes content, and influencer tie-ins - Coordinate with PR, media, and partnerships teams to amplify key launches and announcements - Monitor daily social activity, audience sentiment, and trending topics; engage with the fan community and talent handles - Handle live tweeting and real-time content during major premieres or OTT events - Analyse content performance using analytics tools, track KPIs like views, shares, watch intent, and engagement rate, and optimize campaigns - Oversee influencer and creator collaborations to amplify reach organically - Manage and optimize paid social campaigns where applicableRequirements:- 5–7 years of experience in social media management, preferably in the entertainment, OTT, media, or digital content space - Deep understanding of entertainment trends, meme culture, influencer marketing, and digital-first audiences - MBA in Marketing - Strong storytelling, copywriting, and creative thinking skills- Proficiency in tools like Meta Business Suite, YouTube Studio, Google Analytics, - Sprout/Hootsuite, and Canva/Adobe Suite - Experience working with performance marketing and organic strategy - Strong communication and coordination skills with internal and external stakeholders (agencies, content partners, etc.)Bonus If You Have:- Prior experience with an OTT platform, TV network, or film studio - Contacts within the creator/influencer ecosystem - Experience handling KOLs and talent profiles (actors, directors, etc.) - Understanding of regional content dynamics (Tamil, Telugu, Malayalam, Kannada, Marathi, etc.)
Job Title
Social Media Manager