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Job Title: SEM Specialist Location: Mumbai (On-site/Hybrid) Experience: 3+ YearsAbout ImpactGuru: ImpactGuru is India’s leading healthcare financing platform for patients and raises funds for critical illnesses, medical emergencies, and healthcare initiatives. With a mission to make healthcare accessible and affordable, we empower individuals to raise funds quickly and transparently. Join us in creating meaningful social impact through digital innovation.Job Summary: We are looking for a highly driven and analytical SEM Specialist to join our Growth team at ImpactGuru. The ideal candidate will have over 4 years of experience in managing and optimizing performance marketing campaigns on Google Ads and Facebook Ads, with a strong focus on lead acquisition and customer funnel performance. This role is central to scaling ImpactGuru’s digital outreach and acquisition efforts.Key Responsibilities: Strategize, execute, and optimize high-ROI campaigns across Google Ads, Facebook Ads, and related platforms. Focus on lead generation and donor acquisition to support crowdfunding initiatives. Manage and monitor daily campaign budgets, bid strategies, and performance metrics. Use Google Analytics, Google Ads Manager, and Facebook Ads Manager for in-depth tracking and reporting. Collaborate with creative and product teams to design high-converting ad creatives and landing pages. Run A/B tests to improve campaign effectiveness and conversion rates. Track and report key performance indicators (CPC, CPL, CTR, ROAS, etc.) regularly to internal stakeholders. Stay ahead of SEM trends, algorithm updates, and platform best practices to maintain a competitive edge.Requirements: 4+ years of experience managing SEM campaigns with measurable success in lead acquisition. Proficient in Google Ads, Facebook Ads, and Google Analytics. Strong analytical skills with a solid understanding of campaign tracking, attribution, and performance metrics. Experience with performance marketing tools and dashboards. Ability to handle multiple campaigns simultaneously with attention to detail. Excellent communication and reporting skills.Preferred Qualifications: Google Ads and/or Facebook Blueprint Certification. Experience in the healthcare, crowdfunding, or social impact sector is a strong plus. Familiarity with tools like Google Tag Manager, Data Studio, and landing page builders. Experience with CRM tools (HubSpot, Zoho, etc.) is a bonus.Why Join ImpactGuru? Be part of a mission-driven company creating real-world impact. Work with a passionate and innovative team. Fast-paced, growth-oriented environment with ample learning opportunities. Competitive salary and performance-based incentives