Job Title

Key Responsibilities/ Accountabilities:•Understand the target audience, product range, and application details to create content and develop a content bank for social media.•Generate content for social media, ensuring alignment with the target audience, product range, applications, and features.•Develop engaging and impactful content and videos for YouTube. This includes managing the end-to-end process of video content creation, including scriptwriting, storyboard development, shot selection, and basic editing for in-house generated videos. Likewise plan and structure the briefs and requirements for agency developed videos.•Ensure all content is published on schedule by coordinating with agencies meeting deadlines and following content calendar.•Support new campaigns and marketing initiatives, including short videos and creative assets.•Identify and collaborate with influencers, manage partnerships, and track ROI to measure effectiveness.•Coordinate with agencies to streamline content creation, publication, and promotional activities.•Analyze trends and generate creative content ideas, proposing innovative content formats to enhance engagement.•Monitor page performance and social media post analytics, assessing content effectiveness and audience engagement.•Conduct influencer research based on brand and product requirements, establish partnerships, negotiate costs, and track performance.•YouTube video releases and monitoring video performance.Qualifications:●Graduation, post-graduation will be preferable●2 to 4 years’ experience in Social Media Marketing, content creation, communication development, video creation, performance marketing●Strong communication and interpersonal skillsSpecific skills/ Personal attributes:●Creative and Innovative●Market Intelligence●Result Oriented●Communication/Presentation Skills●Analytical Skills