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Join a high-performing group that focuses on making positive impact for all.­­We are hiring for Digital Marketing - Specialist in Halma company VolkLocation - RemoteBusiness Unit - HealthcareReport to - ManagerAbout usHalma is a global group of life-saving technologies companies, driven by a clear purpose. We are an FTSE 100 company with headquarters in the UK and operations in 23 countries, including regional hubs in India, China, Brazil, and the US. Our diverse group of nearly 50 global companies specialise in market leading technologies that push the boundaries of science and technology.For the last 42 years, the combination of our purpose, strategy, people, DNA and sustainable business model has resulted in record long-term growth in revenues and profits and an increase in dividend by ≥ 5% every year– an achievement unrivalled by any company listed on the London Stock Exchange.We have a team of over 200 professionals representing commercial, digital and support functions across our seven offices in India, two in Bengaluru and one each in Delhi, Mumbai, Thanjavur, Vadodara and Ahmedabad.Why join us?We are a Great Place to Work® certified organization, with an employee centric culture anchored on autonomy, trust, respect, humility, work-life balance, team spirit, and approachable leadership.We nurture entrepreneurial spirits and empower them to think beyond the possibilities, to discover, shape and build their own unique stories. We promote and support non-linear career growth for the right talent.We offer a safe and respectful workplace, where everyone can be who they ‘REALLY’ are, feel free to bring their whole selves to work and use their unique talents, knowledge, expertise, experiences, and backgrounds to create meaningful outcomes.We are simple, humble and approachable, and we believe in leadership at all levels to bring our purpose to life. Everyone at Halma India makes an impact, and so do you when you join us! Detailed job descriptionAbout Halma company VolkHalma company Volk Optical Inc. () is a premier designer and US manufacturer of the highest quality portable ophthalmic cameras, lenses, surgical systems and accessories used in diagnosis and treatment of diseases of the eye. Volk Optical: Position ObjectiveThe Digital Marketing Specialist is a hands-on role responsible for managing digital marketing initiatives that drive brand awareness, lead generation, and customer engagement globally. This individual will own our digital platforms, including social media, digital advertising, email campaigns, and website optimization. They will work cross-functionally with internal and external stakeholders to execute marketing strategies and enhance digital presence.ResponsibilitiesWork closely with internal and external stakeholders to maximize the ROI of all earned, owned, and paid media.Creation, implementation, and continual optimization of the company’s digital advertising campaigns (Google Ads, LinkedIn etc.) in line with Marketing strategy and budget.Optimization of the company website, developing user experience and content where required, whilst driving SEO and SEM. Management of company social media channels including content planning, scheduling, and posting, plus community management, A/B testing, monitoring, and reporting on performance.Owning the content schedule/posting of the company blog with ongoing SEO enhancement.Creation, implementation, and evaluation of the company’s e-blast campaigns.Report on monthly digital advertising and social media performance against targets, ensuring optimization of channels and spend.Liaise with the Marketing Communications Manager, product managers and graphic designers to ensure clear direction as part of campaign set-up. Keep relevant stakeholders including the sales team up to speed with campaign status, engaging with key internal customers and hosting training where necessary.Report on wider campaign results i.e. lead generation from promotions and URL tracking.Undertake competitor research and identify new digital opportunities where applicable.Critical Success factorsStrong ability to translate marketing strategies into digital execution with measurable results.Expertise in SEO, SEM, digital advertising, and analytics.High attention to detail, ensuring brand consistency and compliance in all marketing activities.A passion for storytelling, content creation, and engaging digital audiences.Ability to analyse data and optimize marketing campaigns based on performance insights.Academic qualificationA bachelor’s degree in marketing, communications, business, or a related field.Experience3-5 years of experience in a digital marketing role, preferably in the healthcare or medical devices industry.Key attributesAbility to align digital marketing efforts with overall business goals.Strong skills in crafting compelling marketing messages and visuals.Hands-on experience with Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot, and Shopify.Excellent time management and multitasking abilities.Comfort in handling data, deriving insights, and making recommendations.Strong communication skills to collaborate with teams across departments.CompetenciesAnalytical & Data-Driven ApproachProject & Stakeholder ManagementSelf-starter & Proactive mindsetCustomer-Centric ApproachDetail-Oriented Quality-FocusedCollaboration & Team Player MindsetAdaptability