Job Title

Job SummaryAs a PPC Specialist, you will be responsible for planning, executing, and optimizing pay-per-click advertising campaigns across Google Ads, Meta Ads, and other relevant platforms. You’ll work closely with our marketing and e-commerce teams to increase traffic, drive conversions, and grow revenue.Key ResponsibilitiesPlan, create, and manage PPC campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other platforms.Conduct keyword research, competitor analysis, and audience targeting.Monitor campaign performance and adjust bids, keywords, and ad copy to optimize ROI.Create and test ad creatives and landing pages for improved performance.Generate performance reports and provide insights to stakeholders.Stay updated on PPC trends, algorithm changes, and new ad formats.Collaborate with content, design, and SEO teams for integrated marketing.Requirements3+ years of hands-on experience managing PPC campaigns.Strong knowledge of Google Ads, Meta Ads, and Google Analytics.Proficiency with keyword tools and ad platforms.Analytical mindset with excellent Excel/reporting skills.Experience with e-commerce or performance-driven brands preferred.Strong communication and project management skills.