Position: Influencer Marketing ManagerExperience: 3+ yearsLocation: Shivajinagar, PuneJob Description:We are seeking a dynamic and creative Influencer Marketing Manager to join our team. The ideal candidate will spearhead influencer marketing campaigns, build long-term partnerships with influencers, and drive brand awareness and engagement across digital platforms. This role demands a strategic thinker who is results-driven, trend-focused, and exceptional at relationship management.Key Responsibilities1. Campaign Strategy & Execution:-Design and execute end-to-end influencer marketing campaigns to align with brand goals and target audiences.-Develop innovative strategies to maximize reach and engagement.2. Influencer Identification & Partnerships:-Identify and onboard influencers, content creators, and brand ambassadors across relevant social media platforms.-Build and nurture long-term relationships with influencers to ensure consistent brand representation.3. Content Development & Coordination:-Collaborate with influencers and internal teams to create high-quality, engaging, and brand-aligned content.-Ensure timely and impactful delivery of influencer-driven campaigns.4. Performance Tracking & Optimization:-Monitor and analyze campaign performance metrics, including engagement, reach, ROI, and brand sentiment.-Optimize campaigns based on insights and trends for continuous improvement.5. Budget Management:-Plan and manage the influencer marketing budget effectively, ensuring optimal utilization and ROI.6. Trend Analysis:-Stay updated on industry trends, emerging platforms, and influencer marketing best practices.Provide recommendations to maintain a competitive edge.Key Skills:-Sales-Driven: Results-focused with a strong ability to meet and exceed campaign objectives.-Outgoing and Extroverted: Enjoys networking, building relationships, confidently engaging with influencers and Creative thinker with a passion for storytelling and branding.-Trend-Oriented: Proactively identifies and acts on new trends, Social media platforms (Instagram, YouTube, TikTok, etc.) and influencer ecosystems.-Proactive with Digital Media: Actively seeks collaborations and stays hands-on with outreach tools and campaign analytics tools and platforms.-Fluent in English and Hindi: Strong communication skills to engage with diverse influencers and teams effectively.Qualifications:Experience: 3-5 years of experience in influencer marketing, social media, or digital marketing.Education: Bachelor’s degree in Marketing, Communications, or a related field..Feel free to reach at mrunali.khairnar@
Job Title
Influencer Marketing Manager