Job Title

 ROLE: PERFORMANCE MARKETING LEADAbout Good Monk: Good Monk is a fast-growing nutrition brand dedicated to ‘Making Nutrition Easy’ for families. Our innovative products seamlessly integrate essential nutrients into everyday meals without altering taste or colour, helping families bridge nutrition gaps for their loved ones.Role Overview: We are looking for a Performance Marketing Lead to drive Profitable growth on D2C e-comm, as well as Marketplaces, leading efforts for customer Acquisition & Retention. Key Responsibilities1.     Create multi-channel plan to deliver Monthly & Quarterly Online business goals2.     Drive performance in conjunction with the agency on all performance-marketing channels such as Facebook and Google, as well as Organic, Direct and Affiliate sources of revenue and trafficWork closely with the Creative Strategy & Execution teams to deliver this3.     Own Website optimization and A/B testing to deliver conversion rates4.     Ownership of customer Retention Marketing activities that add Value to the Customers & deliver high Customer Satisfaction5.     Drive Growth on Marketplaces like Amazon, Flipkart & Quick Commerce through Paid Campaigns, Listing Management & other driversQualifications1.     5-8 years of experience in performance marketing, with a track record of driving consistent growth for D2C brands, from brand or agency side2.     Experience working on Health & Wellness brands will be a plus3.     Strong understanding of drivers that influence Growth on D2C & Marketplaces, and various Metrics along the funnel that ultimately deliver high ROAS4.     Ability to understand what’s working & what not in the Creative Strategy & recommend changes5.     Working knowledge of Retention tools & Customer journeys6.     Ability to manage agencies effectively so that they perform at their best7.     Top notch problem-solving & analytical skillsWork From Office role: Office based in Ulsoor, Bengaluru