Job Title

Position OverviewThe Social Media, Website & Marketing Manager will be responsible for shaping and executing the brand’s digital voice. This person will manage content creation and strategy for all social media platforms, maintain and optimize our e-commerce website, and develop integrated marketing campaigns that reflect the brand’s aesthetic and values.Key ResponsibilitiesSocial Media ManagementLiase with the social media team to develop and execute a social media content calendar across platforms (Instagram, Pinterest, TikTok, etc.)Help create original content (photos, videos, stories, reels) with a strong understanding of visual branding and luxury market toneEngage with the community through comments, DMs, and brand partnershipsTrack social performance analytics with the team and report on KPIs to inform strategyWebsite ManagementOversee updates to the e-commerce website (products, collections, homepage banners, etc.)Coordinate product photography, descriptions, and SEO best practicesMonitor website performance, troubleshoot issues, and work with developers/designers as neededOptimize user experience and conversion rates through thoughtful layout, content, and functionalityMarketing & Brand StrategyPlan and implement seasonal marketing campaigns (product launches, holiday promotions, etc.)Write and schedule newsletters and email campaigns via platforms like Klaviyo or MailchimpCollaborate with PR agencies, stylists, influencers, and media for brand exposureEnsure consistency in brand voice, visuals, and messaging across all channelsRequirements3+ years of experience in social media, digital marketing, or e-commerce (luxury or fashion industry preferred)Proficiency in tools such as Adobe Creative Suite, Canva, Shopify, Klaviyo/Mailchimp, Google Analytics, Meta Business SuiteExcellent writing, communication, and storytelling skillsSelf-starter with strong organization and project management abilitiesPreferred SkillsPhotography and/or video editing skillsExperience with influencer marketing and brand collaborationsUnderstanding of paid social strategy and Google Ads is a plus