Job Title

Who We’re Looking ForThe Performance Marketing Manager will be responsible for all top-of-the-funnel initiatives aimed at lead generation through digital mediums. The ideal candidate should be highly skilled in managing and optimizing campaigns on Google Ads and Meta platforms (Facebook and Instagram). As the Performance Marketing Lead for our residential and housing society business, this position is responsible for increasing inbound lead acquisitions through effective and efficient digital campaigns and driving brand awareness. Strong bias to action with deep performance marketing experience in B2C space will be critical to success in this role. We are looking for you to develop, implement, track and optimize our digital marketing campaigns across google and meta channels.You’ll be taking the lead, so we’d love if you have the following skills/traits:4+ years of digital marketing experience preferably in B2C product or financial/investment services industryStrong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations, data-driven insights to optimize resultsProven digital and performance marketing skills - experience with paid channels such as Google, Facebook, A/B testing, Analytics, Marketing Automation etc.Strong verbal and written communication skillsGoogle Ads and Facebook certifications are a plusEntrepreneurial mindset and high ownership with bias towards execution combining planning with action to achieve set goalsHumble, open to feedback and collaborativeWhat You’ll DoIn typical startup fashion, you’ll be wearing many different hats and learning a lot along the way. Here are some things that we’d want you to help lead and execute:Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Meta marketingDevelop, implement, and manage paid search and paid social campaigns to generate high-quality leadsSet up, manage, and optimize Meta ads (Facebook and Instagram) including campaign objectives, audience targeting, and ad creativesConduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping)Expertise in Meta (Facebook and Instagram) advertising, including:Facebook Ads ManagerInstagram AdsAudience Insights and Custom AudiencesRetargeting and Lookalike AudiencesDynamic AdsVideo AdsStrong understanding of all Google Ads formats, including:Search AdsDisplay AdsVideo Ads (YouTube)Shopping AdsApp CampaignsExperience with conversion tracking, pixel setup, and event tracking2.Reviewing end-to-end PPC strategy and execution on Google and MetaStrategizing, creating, and managing campaigns across various digital channelsOptimizing campaigns based on data-driven insights and quantitative analysis to ensure high ROIEstablishing relevant KPIs and targets, and use dashboards for performance tracking and optimization purposesDriving improvements in ROI and cost per acquisition (CPA) across all channelsExtensive experience in running tests & experiments, bidding strategies and attribution tools3.Keep track of and optimize the entire funnel (from impressions to conversions) for all AdsLeveraging A/B tests, conversion rate optimization (CRO), and other optimization techniques to improve Ad effectiveness4.Budget planning and implementation schedules to achieve revenue goalsManage budget allocations, bid strategies, and optimize for ROIUtilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner5.Data collection and analysisIdentify trends and insights to optimize spend and maximize ROI, Identifying performance issues using analytics platforms to ensure effective campaignsMeasure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs)Establish data collection mechanisms + processes, allowing quick feedback loops for various teams - lead qualification, pre-sales and field sales teamMeasure and improve website traffic and web conversionMonitor competitor activity and keep an eye out for trendsA little bit of everythingDesign and develop different messaging strategies for key stakeholdersIdentify and evaluate new digital technologies and web analytics toolsWork closely with the wider marketing team to optimize audience and communication strategiesCollaborate with the content and design teams to create compelling ad creatives and landing page