Job Title

We are seeking a highly strategic and results-driven Senior Digital Marketing Expert with deep expertise in demand generation and SEO to lead initiatives that drive qualified traffic, convert leads, and fuel business growth. This role will be responsible for developing and executing integrated digital campaigns across paid and organic channels, optimizing our SEO strategy, and improving marketing ROI across the funnel.Key Responsibilities:Demand Generation: Develop and execute full-funnel demand generation campaigns to drive lead acquisition and pipeline growth Leverage paid media (Google Ads, LinkedIn, programmatic), email marketing, content syndication, and webinars for lead generation Collaborate with sales and marketing teams to define target audiences, buyer personas, and campaign messaging Monitor, analyze, and optimize campaign performance based on key metrics (CPL, CAC, ROI, MQL to SQL conversion rates) Implement lead nurturing workflows using CRM and marketing automation tools (e.g., HubSpot, Marketo, Pardot)Search Engine Optimization (SEO): Lead technical and on-page SEO audits to ensure search engine best practices Develop a robust content SEO strategy aligned with business goals and keyword opportunities Collaborate with content writers and product marketing to create high-performing SEO content Monitor search rankings, crawl performance, backlinks, and site health using tools like Google Search Console, SEMrush, or Ahrefs Track organic traffic, keyword trends, and performance analytics to continuously refine SEO strategyQualifications: 5+ years of experience in digital marketing with a focus on demand generation and SEO Proven track record of delivering measurable results through multi-channel lead generation campaigns Expertise in marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce, Marketo) Strong analytical skills with experience in Google Analytics, SEMrush, Ahrefs, or similar tools Solid understanding of SEO principles, keyword research, and content optimization Experience managing PPC campaigns and paid social media is a plus Excellent communication, project management, and stakeholder alignment skillsPreferred Attributes: Data-driven mindset with a passion for continuous testing and optimization Ability to work in a fast-paced, results-oriented environment Strategic thinker who can execute with precision Experience in B2B SaaS or tech industry is highly desirableCTC Bracket- Up to 20 lakh pa