Job Title

Industry- Fashion Apparels ( mandatory)Core Responsibilities1. Campaign Strategy & Execution: Plan, execute, and optimize paid marketing campaigns across Facebook, Google, and other performance channels with a primary focus on customer acquisition and ROI.2. Media Buying & Budgeting: Manage ad budgets effectively to achieve KPIs such as ROAS, CAC, and conversion rate while scaling high-performing campaigns.3. Ad Creative Collaboration: Work closely with design and content teams to develop compelling creatives and ad copies tailored for different audience segments.4. Audience Targeting: Create and refine audience strategies using lookalike, retargeting, interest, and behavioral segments to maximize efficiency and engagement.5. Performance Analysis: Monitor campaign performance, derive insights through dashboards and reports, and make data-driven decisions for continuous optimization.6. A/B Testing: Execute structured A/B tests for creatives, copies, landing pages, and audience segments to improve campaign effectiveness.7. Landing Page Collaboration: Partner with product and design teams to optimize landing pages for improved quality scores and conversion rates.8. Market & Competitor Analysis: Stay updated with industry trends, consumer behavior, and competitor activities, especially within the ethnic fashion e-commerce space.9. Reporting & Insights: Regularly share insights, learnings, and performance summaries with stakeholders and recommend future course of action.10. Tool Proficiency: Utilize tools such as Shopify Analytics, Google Analytics, Meta Ads Manager, Google Ads, and third-party analytics platforms to drive performance excellence.Knowledge andskill set• Bachelor's degree in Marketing, Business, Fashion Merchandising, or a related field.• 4–5 years of hands-on experience in performance marketing, specifically in the ethnic fashion e-commerce or D2C sector.• Proven track record of managing and scaling Facebook and Google ads with measurable results.• Strong analytical skills with the ability to interpret large data sets and translate findings into actionable strategies.• Deep understanding of digital marketing metrics, attribution models, and funnel optimization.• Familiarity with e-commerce platforms like Shopify, WooCommerce, or Magento is a plus.• Passion for fashion, especially ethnic and cultural wear, with an understanding of market nuances and trends.• Strong communication and collaboration skills to work effectively with internal and external teams.• Experience with performance tracking, retargeting, and audience segmentation tools.