Job Title

1. Strategic Planning and Communication:- Develop and communicate Annual Operating Plans (AOP) based on client briefs, adapting them to changes in client needs or digital platform policies.- Lead client pitching process by generating innovative concepts in collaboration with internal teams.- Provide strategic inputs to competitor analysis, identifying opportunities for process improvements and new business avenues.- Quality Analysis and Innovation: Analyze business-as-usual (BAU) operations to identify opportunities for experimentation and innovation.- Create compelling case studies and success stories that highlight the achievements and impact of the branch/cluster's work, enabling awards and partnerships2. Brand Positioning and Differentiation:- Define brand positioning strategies that distinguish clients from competitors and resonate with target audiences.- Brief Review and Approval - Review and vet client briefs, ensuring alignment with execution plans and strategies.3. Client Relationship Management:- Develop and maintain strong, trusting relationships with clients, ensuring client renewals and upsells- Conduct regular meetings with clients to understand strategic growth plans and identify upsell opportunities.- Establish clear benchmarks and review timelines to ensure client satisfaction.- Follow up on overdue payments, acting as a point of contact for high-priority escalations.- Take final accountability for client pitches and creating annual execution plans & strategies4. Performance Analysis and Reporting:- Evaluate marketing success through social media reports, identifying improvement areas and demonstrating value to stakeholders.5. Resource Planning and Contract Management:- Update resource planning quarterly and ensure timely contract renewals, addressing obstacles proactively.- Legal Compliance and Education: Educate team members on legal considerations, ensuring campaigns adhere to legal boundaries.6. Financial Management:- Maintain monthly client P&Ls, ensuring billing targets are met.7. Team Management and Development:- Conduct monthly team meetings, provide feedback, and mentor teams for proactive problem-solving.- Structure training programs with the L&D team to improve work quality and specific competencies.8. Team Growth:- Hire capable independent resources that can understand, communicate and execute client briefs accurately.