Job Title

Key ResponsibilitiesWe are looking for a talented professional to drive our performance marketing and CRM marketing across different programs of Great Lakes Chennai and Great Lakes Gurgaon. The ideal candidate will be responsible for developing, implementing, and optimizing marketing strategies to attract and retain prospective students. Responsibilities would include:Planning, designing and executing online customer acquisition campaignsScaling and managing PPC and PPM campaigns across multiple channels like Google, Facebook, LinkedIn, etc.Working in conjunction with the admissions team to plan and execute large scale marketing campaigns as per program requirements and counsellor feedbackMeasuring and analyzing metrics of the entire admissions funnel, and optimizing campaigns accordinglyPlanning email, SMS, WhatsApp communication to increase the retention of prospective studentsOptimizing the campaign landing pages and relevant website pages for better conversionsCreating and maintaining dashboards for tracking the campaign performance across marketing channelsIdeal Candidate Profile3-5 years of experience in executing online customer acquisition campaigns and CRM marketing campaignsExcellent working knowledge of ad platforms like Google Ads, LinkedIn, Facebook etc. Experience in analyzing campaign performance and presenting dashboards using business intelligence toolsGo-getter attitude – taking complete ownership of the targets and campaign performanceMarket intelligence around the best practices & current trendsExcellent communication and presentation skills