Job Title

Department: Department of Digital MarketingLocation: VadodaraExperience: 2+ YearsRole Description.Create and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.Write compelling ad copy and optimize landing pages for better Quality Score and conversions.Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS).Conduct A/B testing on ads and landing pages to improve performance.Manage campaign budgets and ensure spend is within allocated limits.Perform regular competitor analysis and stay updated with industry trends.Prepare detailed reports on campaign performance and provide actionable insights.Collaborate with the design and content team for ad creatives and landing pages.Ensure tracking is properly set up through Google Analytics, conversion pixels, and UTM parameters.QualificationsExperience with PPC platforms such as Google Ads and Bing AdsSkills in Keyword Research and Campaign OptimizationAnalytical skills for Performance Analysis and ReportingAbility to Create and A/B Test Ad CopiesProficiency in Budget Management and Bid StrategyExcellent communication and teamwork skillsBachelor's degree in Marketing, Business, or a related fieldKnowledge of SEO principles and experience in digital marketing is a plusInterested candidates can share their resume to rahul.diwani36244@