Job Title

3-5 years of relevant experience required. Please apply only if you fit this and the role.About the RoleWe're on the lookout for a sharp and creative Content & Social Strategy Lead who lives and breathes the internet.If you can spot trends before they blow up, love crafting campaigns that go viral, and can turn cultural insights into content gold-this is for you.You'll lead the charge in building standout content strategies across Instagram, TikTok, Facebook, and other B2C-first platforms. If you're equal parts researcher, creator, and culture junkie, you'll thrive in this role.What You'll Do- Own and lead monthly content strategy and planning.- Align content with brand tone, audience behavior, and seasonal/cultural moments.- Conduct ongoing trend spotting and competitor audits across Instagram, TikTok, and Facebook.- Turn insights into concept-driven content calendars (from hooks to hashtags).- Collaborate with designers and video editors to develop static posts, Reels, carousels, and short-form videos.- Adapt ideas platform-wise: What works on TikTok won't fly on Instagram, and you know the difference.- Stay updated with platform algorithm changes and optimize content to boost organic reach.What You Bring- 3+ years of experience in content strategy or creative social media roles, preferably for B2C/lifestyle/FMCG brands.- Proven experience working in a creative or digital agency setup.- A degree in English, Communications, or a related field.- Exceptional copywriting skills: from punchy posts to witty hooks and scroll-stopping captions.- Strong proofreading and editing skills with attention to grammar, tone, and consistency.- A portfolio of campaigns that drove engagement and virality.- Strong grasp of organic growth mechanics on social media.- Ability to think in content ecosystems, not just individual posts.- Bonus: Hands-on experience with influencer or UGC campaigns.If you're passionate about storytelling, driven by trends, and excited to shape culture with content-we'd love to meet you.