Job Title

Character Outline : As the Senior Manager – Retention Marketing, you will drive retention, growth, and customer loyalty across Nykaa’s beauty and fashion businesses. This cross-functional role demands a balance of strategic thinking, data-driven decision-making, creative execution, and deep partnership management. You’ll lead critical initiatives across bank alliances, affiliate marketing, CRM, CLM, couponing, and external partnerships to maximize customer LTV and engagement.Key Responsibilities : 1. Retention & Cohort StrategyOwn and track cohort retention metrics across user journeys, ensuring accuracy and actionable insights.Drive initiatives to improve user retention, loyalty, and repeat purchase frequency.Regularly flag trends, risks, or opportunities to the business, product, and analytics teams.2. CRM & CLMDefine, execute, and optimize customer lifecycle campaigns across channels (email, SMS, push, in-app).Collaborate with content and product teams to deliver personalized messaging across segments.Leverage data for dynamic targeting, automation, and behavioral triggers.3. Bank & Payments PartnershipsLead offer planning and business development with banks and payment partners.Build and maintain long-term strategic relationships with financial institutions.Drive transaction-based growth, co-funded promotions, and campaign execution.4. Affiliates & 3P PartnershipsBuild and leverage Growth partnerships with external platforms - food delivery apps, OTTs, other Ecom platforms etc.Own the affiliate marketing ecosystem including affiliate partners like CashKaro, Admitad and payment platforms like PhonePe, Paytm, Cred etcManage partnership calendars, budget controls, and ensure performance accountability through tracking tools like AppsFlyer and Mixpanel.5. Cost Control & BudgetingConsolidate marketing spend overview for retention and affiliate channels.Monitor performance uplift and ROI against campaign spends.Conduct monthly/quarterly budget reviews and drive strategic cost optimization.Qualification, Experience & Skills Required : MBA/PGDM in Marketing5–6 years of experience in Retention Marketing, CRM, Affiliate/Partnerships, or Growth Marketing.Deep understanding of user segmentation, marketing funnels, and lifecycle communication.Experience working with Martech tools like Clevertap, MoEngage, Mixpanel, AppsFlyer, Google Analytics, etc.Analytical mindset with strong proficiency in Excel and campaign performance analysis.Excellent stakeholder management and project coordination abilities.