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We're Hiring: Video Content Strategist – Emotion & Virality Location: Pune (On-site) Type: Full-time✨About Us At UrbanGabru, we don't just sell products—webuild brands people crave . Whether it's turning a grooming tool into a viral sensation or crafting scroll-stopping beauty content, we blendemotion, creativity, and bold thinkingto dominate the digital era. We believe in the power of emotion inadvertising —ads thatmake peoplefeelbefore they even think. Now, we’re looking for someone who can turn that belief intostory-driven content , especially inReels formatthatmoves peopleandmoves products .What You'll Do Own content strategyfor emotional + viral short-form video (Reels, Shorts-style content) Leadideation of creative campaign ideasrooted indeep emotional drivers(status, belonging, pride, humor, rebellion, etc.) Work closely with editors, cinematographers etc tobring your content vision to life Translatebrand goalsinto emotionalcontent that spreads– fast. Analyze what works, iterate, and launch bolder, better content each cycle Stay ahead of trends, memes, platform shifts, and cultural momentsWe're Looking For Someone Who: Thinks inemotions, not just scripts Understands what makes a viewerstop, feel, share, or laughin the first 3 seconds Hasprior experience with viral videocontent, storytelling, or creative campaigns Knows how to take ahuman insight or implicit desireand turn it intothumb-stopping video Loves crafting content forReels, Shorts, Meta ads Bonus: Understandsbehavioral science / implicit motivatorsWhat You Might Have Read or Loved If you've enjoyed books likeAlchemy ,Decoded ,Contagious ,Made to Stick ,Hey Whipple , orStoryworthy , you'll feel right at home here.Why Join Us Your ideas won’t just live in a deck—they’ll be seen bymillions You’lllead a small but powerful creative teamthat executes fast Creative freedom : We don’t do “safe”; we do “memorable” You’ll learn the art of building brands people can’t ignore