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Job Title: Marketing GeneralistLocation: Sector 62, GurgaonDepartment: MarketingJob Type: Full-timeExperience: 2 to 3 years of experience in the MarketingSalary: 30,000 to 35,000 CTCApply Now: Us:At Enlog, we are redefining energy management with innovative technology that helps businesses and communities reduce energy waste and embrace sustainable practices. As a vibrant startup, we offer a dynamic work culture, meaningful learning experiences, and the opportunity to contribute to a greener planet.About the Role:We’re looking for a creative, data-driven, and forward-thinking Marketing Executive to join our growing team. In this role, you’ll be responsible for developing and executing high-impact marketing strategies that drive brand awareness, generate quality leads, and boost ROI. You’ll collaborate across departments to align campaigns with business goals and customer needs.Key Responsibilities:Design and implement end-to-end marketing strategies (digital & traditional) that support business objectives.Conduct thorough market research to identify trends, competitor strategies, and new opportunities.Plan and execute SEO & SEM strategies to improve website visibility and organic traffic.Manage and optimize paid campaigns across Google Ads and Meta Ads (Facebook & Instagram).Drive lead generation efforts across multiple channels, focusing on quality over quantity.Analyze marketing data (campaign performance, web analytics, lead conversion, etc.) and use insights to optimize performance.Collaborate with content, design, and product teams to create impactful campaigns and assets.Stay up-to-date with the latest marketing trends and toolsRequired Skills & Qualifications:Proven experience as a Marketing Executive or similar role.Hands-on experience with SEO & SEM tools (e.g., Google Analytics, SEMrush, Ahrefs, etc.).Proficiency in managing Google Ads and Meta Ads platforms.Strong research and analytical skills..Solid understanding of lead generation funnels and performance marketing.Excellent communication, project management, and collaboration skills.Bachelor’s degree in Marketing, Business, or related field (preferred)Bonus Points:Experience with email marketing tools and CRM systems.Knowledge of A/B testing and conversion rate optimization (CRO).Previous work in B2B or SaaS environments.