Job Title

Job Title: Senior Marketo ConsultantAbout the Role:We are seeking two seasoned Senior Marketo Consultants with 10 years of overall experience in Marketing Automation, and a strong specialization in Marketo. This is a senior-level, hands-on role ideal for professionals with proven expertise in end-to-end Marketo implementation, campaign execution, platform integrations, and instance governance. The ideal candidates will bring a consultative mindset, technical acumen, and the ability to work cross-functionally with stakeholders across Marketing, CRM, and IT teams.Key Responsibilities:- Lead end-to-end setup, configuration, and execution of Marketo marketing programs and campaigns. - Implement and configure a clean Marketo instance, ensuring scalability and operational efficiency. - Manage complex Marketo integrations with CRMs (e.g., Salesforce, MS Dynamics) and other third-party MarTech tools. - Design and implement scalable program templates, automation workflows, and lead nurture streams. - Enable platform integrations and ensure seamless data flow between Marketo and associated platforms. - Analyze campaign performance and provide actionable insights to optimize marketing efforts. - Collaborate with CRM, digital marketing, and data teams to ensure alignment on campaign strategy and execution. - Ensure adherence to Marketo data governance, audience segmentation, and reporting best practices. - Mentor junior team members, providing guidance on best practices, troubleshooting, and solution design.Required Skills & Experience:- Minimum 10 years of total experience, with at least 5+ years of hands-on Marketo expertise. - Strong experience in Marketo program architecture, integration, and multi-channel campaign execution. - Proven track record of Marketo implementation, including instance setup, configuration, and documentation. - In-depth understanding of lead lifecycle management, scoring models, funnel metrics, and campaign ROI. - Expertise in CRM integrations—especially with Salesforce and Microsoft Dynamics. - Working knowledge of HTML/CSS for customizing emails and landing pages. - Advanced proficiency in: - Smart Campaigns, Engagement Programs, Revenue Cycle Models - Tokens (including Velocity scripting) - Webhooks, Custom Fields, and Custom Objects - Experience working with Marketo REST and SOAP APIs for integration and data extraction. - Marketo Certified Expert (MCE) certification preferred. - Strong analytical, communication, and stakeholder management skills.This role offers the opportunity to drive marketing automation strategy in a collaborative and fast-paced environment, while working on cutting-edge MarTech solutions.