About Kerala Ayurveda Ltd.Kerala Ayurveda is on a mission to bring the 5,000‑year science of Ayurveda to modern life through clinically‑validated consumer products and digital‑first services. Our growth ambitions on D2C, Amazon and other digital marketplaces across India and US are bold—we’re targeting 2‑10× scale in the next 18‑36 months. To get there, we need analytical trail‑blazers who question conventions and iterate fast.Role OverviewYou’ll sit at the intersection of ad‑tech, data science, and growth hacking. Your mandate is simple: unlock outsized revenue growth on D2C and Amazon by designing and automating high‑performance advertising strategies and experiments. Expect to own everything from granular keyword bids to big‑picture channel strategy—always backed by data, code, and rapid A/B tests.Key ResponsibilitiesArchitect & optimise Amazon PPC + DSP (Sponsored Products, Brands, Display) with self‑built rules that hit ROAS/ACOS targets while fuelling topline growth.Automate at scale: Write logic‑based rules (bid adjustments, budget scaling, keyword pausing, ASIN targeting) via APIs, scripts, or third‑party tools; measure impact in real time.Deep‑dive analytics: Identify patterns, anomalies, and growth levers using SQL‑driven analysis across large datasets (ad logs, retail metrics, search terms).Experiment like a growth hacker: Rapidly design A/B tests on creatives, placements, targeting logic, and funnel steps; iterate based on statistical significance.Decode attribution paths to uncover drop‑offs and influence product, pricing, and merchandising roadmaps.Stay ahead of the curve by monitoring competitor moves and beta‑testing new Amazon ad formats with agency and Amazon account teams.What Success Looks Like30‑day: Baseline current campaigns, ship first automation script, surface 3 quick‑win growth levers.90‑day: Deliver a 20 % lift in sales velocity with stable or improved ACOS; launch self‑service dashboard used by leadership.12‑month: Contribute to doubling marketplace revenue through iterative, data‑driven campaign innovations.What You’ll Bring0–2 years in performance marketing, data analytics, or related internship/project work (exceptional fresh grads welcome).Exceptional quantitative chops: Advanced Excel/Google Sheets, strong SQL; familiarity with Python a plus.Comfort with APIs and building custom automations for bid management or reporting.Proven ability to structure hypotheses, run controlled experiments, and iterate quickly.Growth mindset—willingness to test, fail fast, learn, and scale winning bets.Degree in Engineering, Mathematics, Statistics, or a similarly rigorous field. Alumni of institutes such as IITs, BITS Pilani, or equivalent global programmes are encouraged to apply.Nice‑to‑HaveHands‑on experience with Amazon Ads console, Amazon Marketing Cloud, or third‑party ad‑tech platforms.Exposure to e‑commerce attribution, feed optimisation, or retail media beyond Amazon (Google Shopping, Meta Advantage+).Basic understanding of Ayurveda, wellness, or consumer packaged goods.Why Join Us?Impact: Your experiments directly influence 7‑figure budgets and high‑growth revenue lines.Autonomy: Freedom to question, build, and scale your own playbooks—no outdated “this is how it’s always been done.”Speed: We operate in weekly sprints; your ideas ship fast.Culture: Data‑driven, transparent, and outcome‑oriented—plus the holistic wellbeing perks of an Ayurvedic brand.PS: This role based out of Bangalore and is completely onsite. Remote seekers are discouraged to apply.
Job Title
Growth Hacker - Adtech