Job Title

​Are you a data-driven marketing expert with a passion for client engagement and retention, user journeys, and building meaningful connections through lifecycle marketing? Do you enjoy crafting personalized, insight-driven campaigns that speak to people and not just inboxes? At Re:Set, we are looking for someone who is analytical yet imaginative, detail-oriented yet big-picture focused. The role requires the ability to manoeuvre campaign metrics in tandem with storytelling. If you enjoy experimenting with segmentation, and driving real engagement through data-backed email strategies, this is the role for you.Core Responsibilities:Onboarding & Growth OptimizationDevelop and optimize email growth strategies to drive brand awareness; high-volume, high-intent user traffic across channels and move leads through the funnelOwn Re:Set’s onboarding and nurture journeys tailored for various client segmentsDevelop and refine a growth strategy tailored to marketing and growing lead magnets resulting in increased conversion (visits → sign-ups → activation → retention)Strategy & PlanningMaintain a proactive email calendar aligned with product launches, sales cycles, and partnershipsDesign and optimize email marketing strategies for different audience and client segments Collaborate with the sales and partnerships team to craft campaigns that support pipeline acceleration and post-sale retentionData, Analytics & ExperimentationDefine and track KPIs such as sign-up rate, activation rate, engagement (DAU/WAU/MAU), and retentionBuild analyses to identify growth opportunitiesRun ongoing A/B tests to improve conversion, activation, and engagementTrack KPIs such as open rates, CTRs, conversions, unsubscribe rates, and time-on-emailImplement automated, data-driven flows that re-engage inactive leads and deepen loyalty among current clientsBuild and improve automated industry-focused nurture flows tailored to onboarding, resource discovery, and value realization to support new users, re-engage inactive users, and engage existing active-usersWho You Are3+ years of hands-on experience in email lifecycle, lead nurture, and campaign optimization, client retention and acquisition.Proven track record of managing email programs and marketing for B2B SaaS, HR Tech, EdTech, or mission-led ventures.Commitment to cultivate team culture, fostering a trusted working environment. Fluency in email marketing tools like Flodesk, HubSpot, Outgrow, and Mailchimp (among other platforms).Exceptional storytelling, communication, and collaboration skills.Strong analytical skills and ability to derive actionable insights from behavioral and funnel data.A proactive and organized approach, with the ability to manage multiple campaigns in parallel.Understanding of email deliverability best practices, GDPR, and email compliance norms.Bonus: experience in lead nurturing, landing page optimization, or CRM integration.About Re:SetRe:Set empowers organizations to retain their best talent by reducing employee burnout, stress, and disengagement. We provide data-driven, science-backed, and tailor-made well-being solutions to improve employee retention, productivity, and overall happiness.