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Job Title


Assistant Manager - New Product Development


Company : FirstCry.com (BrainBees Solutions Ltd.)


Location : Panipat, Haryana


Created : 2025-06-15


Job Type : Full Time


Job Description

Job Description:The candidate will be responsible for delivering innovations to the market for personal & home care and should be able to run independently 5-7 project at any time pointRoles and responsibilities:Delivering new product development initiatives; with end to end responsibility from ideating on a new product concept to formulating prototypes to launchUnderstanding consumer- primary & secondary research to get into the mindset of parents to identify gaps in the marketBenchmarking competitor productsClosely monitor and analyze sales volumes, market share trends & competitive activity for the companyPlan the key elements of each product category: name, purpose, variants, star ingredients, size, price, cost & packagingManaging product portfolio & relationship with over manufacturers, suppliers and laboratoriesCreating product briefs basis consumer requirement and brand positioningEvaluating the samples, collating feedback and sharing it with vendor to get a desired productIdentifying packaging options for NPD.Negotiation on cost and order quantities with product & packaging manufacturersCreating packaging brief for design team, work with content & brand team to finalize a structure for artworkCoordinating with testing labs to get desired certifications and claims verifiedCoordinates with all important interfaces (marketing, procurement, legal and project leaders) in executing the project and delivering the formulation with excellence and scheduled timingMeet new product cost targets, improve existing products gross marginWell versed with Factory audits and product QCHe/She need to be self-starter for ongoing improvement of existing products on parameters that matters to consumer (benefits, cost, sensory)Skills: Sourcing, Vendor Development, New Product Development, New Product LaunchCategory experience - Personal Care/Home Care