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Job Title


Digital PR and Outreach Intern


Company : Tactic one


Location : Pune, Maharashtra


Created : 2025-06-15


Job Type : Full Time


Job Description

Duration:6 months (with possibility of extension)About TacticOne TacticOne is a performance-driven e-commerce marketing agency that helps DTC brands grow through proven SEO and CRO strategies. Our team thrives on delivering measurable growth and real impact for ambitious brands. We're fast-moving, data-obsessed, and deeply committed to pushing the boundaries of what digital marketing can achieve.About ErlinErlinis a specialized AI-powered tool from TacticOne, built to simplify and automate eCommerce SEO. Designed for a brand’s ideal customer profile (ICP), Erlin creates bespoke brand specific content using the brand’s voice, powered by data. From awareness to conversion, Erlin generates content that performs across the funnel: Its SEO-smart, geo-targeted, brand-aligned, and conversion-optimized.Internship GoalAs a Digital PR Intern, your primary focus will be to increasebrand visibility, credibility, and authority for both TacticOne and Erlinby securing high-quality media placements through strategic outreach and relationship-building. Your work will directly contribute to SEO performance, domain authority, and brand awareness across our key audiences.Key Responsibilities1. Digital PR Outreach●Identify and build media lists of relevant bloggers and website owners in the DTC, SaaS, marketing, and tech space. ●Craft and send personalized outreach emails to secure guest posts, interviews, and brand mentions on relevant platforms. ●Follow up professionally to maintain communication with media contacts and build a network.2. Content Promotion & Placement●Pitch story ideas, press releases, product features, and thought leadership content to relevant publications. ●Collaborate and coordinate with the content and design teams to provide necessary assets (logos, quotes, visuals). ●Monitor published articles and conduct monthly audits to ensure all placements are included and live.3. Influencer & Micro-Creator Collaboration●Identify micro-influencers and niche creators likely to share or feature our content (e.g., marketing insights).4. Relationship Management●Organize and maintain an internal database of all outreach contacts, statuses, and outcomes. ●Help nurture long-term relationships with partners, editors, and community managers.You’ll Thrive in This Role If You:●Are great at written communication. ●Enjoy building meaningful relationships and excel at growing a strong, relevant network across digital and media platforms. ●Have a strong interest in content marketing. ●Are detail-oriented, organized, and proactive in following up on outreach. ●Are curious about how digital media and PR impact brand visibility. ●Enjoy researching people, publications, and outreach angles.What You’ll Gain●Practical experience in digital PR and SEO-driven outreach strategies. ●A deep understanding of how media placements drive search rankings and brand credibility. ●Exposure to both sides of a hybrid company—a results-driven marketing agency and a cutting-edge AI SEO product. ●The opportunity to pitch real stories and content to real publications and communities. ●Mentorship from an experienced marketing and content team committed to your growth.