About the Role:We are looking for a highly skilled and strategic Ads Manager with strong experience in Google Ads and Meta Ads (Facebook & Instagram) to join our growing team. This role demands more than execution—it requires leadership, team collaboration, and a focus on performance-driven results. The ideal candidate will manage end-to-end campaign strategy, execution, and optimization while also mentoring junior team members.Key Responsibilities:- Plan, launch, and manage paid ad campaigns on Google and Meta platforms. - Develop full-funnel ad strategies for lead generation, brand awareness, and conversion goals. - Manage ad budgets effectively with focus on ROI, ROAS, CTR, and CPL targets. - Conduct keyword research, audience targeting, and A/B testing to improve campaign performance. - Guide and mentor junior marketers or interns, setting clear goals and reviewing campaign strategies. - Collaborate with designers and content creators for ad creatives and landing pages. - Monitor and analyze campaign data, generate reports, and provide actionable insights. - Set up and manage tracking using Google Tag Manager, Analytics, and Meta Pixel. - Stay updated on the latest platform changes, industry trends, and ad policies.Key Requirements:- Minimum 3 years of experience in running paid campaigns on Google Ads and Meta (Facebook/Instagram). - Demonstrated success in handling budgets and delivering strong campaign performance. - Experience in team coordination or leadership is preferred. - Strong understanding of conversion tracking, retargeting, and custom audience strategies. - Knowledge of analytics tools: Google Analytics, Meta Ads Manager, GTM, Looker Studio, etc. - Exceptional communication, presentation, and reporting skills.Good to Have:- Google Ads & Meta Blueprint Certifications - Experience with e-commerce campaigns or multi-channel strategies - Familiarity with tools like SEMrush, HubSpot, or Zapier - Knowledge of other ad platforms (LinkedIn Ads, YouTube Shorts, etc.)What You’ll Get:- Competitive salary and performance-based incentives - Leadership opportunities within the marketing team - Exposure to multi-industry clients and campaign variety - Supportive, growth-oriented environment - Access to upskilling and digital marketing toolsHow to Apply:Contact us: +91 87671 58322Email: hr.digitizematrix@Website: https:
Job Title
Performance Marketing Specialist