Job Title

Key Responsibilities Conduct comprehensive market research to identify trends, customer needs, and competitive landscape in the urban finance sector Analyze research data to derive actionable insights for product development and marketing strategies Develop and execute product marketing plans for finance offerings, including personal loans, housing finance etc. Design and implement marketing campaigns across multiple channels Track performance metrics and optimize marketing initiatives based on ROI analysis Design and implement product activation campaigns to drive awareness, acquisition, and usage Plan and execute on-ground activation events to promote products in targeted urban markets Collaborate with product teams to refine value propositions and messaging that resonates with customers Create compelling marketing content that effectively communicates product benefits and features Develop and manage product activation budgets and track ROI of activation initiatives Partner with sales teams to develop collateral and activation tools that support customer acquisition Measure and report on the effectiveness of product activations and marketing campaigns Stay updated on industry regulations and ensure marketing compliance