Cvent is a leading provider of meetings, events, and hospitality technology, boasting over 4,800 employees and nearly 22,000 customers worldwide. Since our foundingin 1999, we have delivereda comprehensive event marketing and management platform for event professionals and offered software solutions to hotels, special event venues, and destinations. Our culture emphasizes intrapreneurship, encouraging Cventers to think and act like entrepreneurs. We value diverse perspectives and foster an environment that promotes agility and celebrates differences.Overview:Cvent’s Global Demand Center is seeking an organized, strategic marketing professional with AI experience to join our team as an Assistant Team Lead, Marketing Technology. Our ideal candidate is a skilled project manager with a passion for marketing technology, an understanding of how marketing systems intersect, and an eagerness to discover new solutions for business needs.At Cvent, you'll be part of a dynamic team that values innovation and creativity. You'll have the opportunity to work with cutting-edge technology and help drive our marketingefforts to new heights. If you're passionate about marketing technology and AI, and thrive in a collaborative environment, we want to hear from you!What You Will Be Doing- Manage and Optimize AI-Driven Marketing Efforts: Oversee our end-to-end content supply chain and conversational AI initiatives, ensuring streamlined processes, especially those involving AI. - Technical Expertise: Serve as a technical expert, onboarding new technologies and optimizing the use of existing tools in our marketing technology stack. - Enablement and Training: Lead marketing technology enablement and training to ensure the marketing team fully utilizes the capabilities of our tools. - Administration of AI Systems: Administer marketing AI systems (e.g., Conversational Email, chat AI, User Gems AI), build prompts and agents, and ensure effective tagging and categorization. - Reporting and ROI Analysis: Assist marketing teams in reporting on the ROI of AI initiatives and participate in the Cvent AI council. - Gap Identification and Requirement Development: Identify gaps and develop requirements for the automation of manual tasks to enhance marketing efficiency and effectiveness. - Collaboration and Implementation: Collaborate with marketing team members to implement efficient AI strategies across different teams. Participate in the Cvent Machine Learning Academy. - Evaluation of New Technologies: Evaluate new AI-focused marketing technologies for alignment with business objectives. - Stay Updated on AI Trends: Stay abreast of the latest AI trends and innovations, recommending and implementing new tools or practices to enhance marketing efforts.What You Will Need for this Position- Bachelor’s/Master’s degree in Marketing, Business, or a related field. - Exceptional project management skills, including attention to detail, stakeholder engagement, project plan development, and deadline management with diverse teams. - Advancedunderstanding of AI concepts and significant hands-onexperience with tools like ChatGPT, Microsoft Azure, Claude, Google Gemini, Glean, etc. - Skilledin crafting technicaldocumentation and simplifying complex procedures. - A minimum of 5 years of hands-ontechnical experience with various marketingtechnologies like marketing automation platforms, CRM and database platforms (e.g., Salesforce, Snowflake) and other tools (e.g., Drift, Cvent, 6Sense, Writer, Jasper.ai, Copy.ai) - Strongcapacity for understanding and fulfilling projectrequirements and expectations. - Excellent communication and collaboration skills, with a strong commandof the English language. - Self-motivated, analytical, eager to learn, and able to thrive in a team environment.
Job Title
Assistant Team Lead, Marketing Technology (Gen AI)