Job Title

Role: CopywriterAirtel touches the lives of almost 350+ million people every day through SMSes, Thanks App, Retail stores, general trade outlets, digital media, social media, outdoor, radio, print and TV ads. Here, you have the power to see the impact you are making at a scale like never before.At airtel, we put our customers at the heart of everything we do and ensure that all our communications stem from insights from our customer’s lives.If you are passionate about making ads, then grab an experience of working with the best minds in the business and deliver creative solutions that truly impact the lives of millions of Indians.Who are we looking for?We're looking for a young Copywriter, who is capable of converting strategic thinking into creative, consumer-facing Copy and ideas. You must have an inherent love for writing ads and storytelling. We blend a lot of strategic thinking with our creativity, so be prepared to rethink and re-evaluate till we get things right.Roles and responsibilities of this role include:- Understanding business problems and the briefs that stem from them. - Ideating and Writing creative Copy for all mediums. - Generating creative ideas for key Brand Campaigns. - Crafting Copy for Performance Marketing and App Commerce - Using Ai to increase efficiency and increase quality of output - Collaborating with the design team to create final output.Experience and Qualification:- 2-3 years of experience in mainline copywriting - Preferable Graduate/Post Graduate Degree in English Literature / Advertising or Journalism - Experience with Media/Advertising agencies is an added advantage - Should have a good command over English and Hindi - Should be adept at using Ai tools - A creative portfolio