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Job Title


Head of Digital Marketing


Company : bioQuad Life Sciences


Location : Gurugram, Uttar pradesh


Created : 2025-06-15


Job Type : Full Time


Job Description

Job Title: Digital Marketing Head – Multi-Brand Strategy & GrowthLocation: HQ27, Gurugram, India (Must be Gurgaon-based or ready to relocate immediately)Reporting To: Founder & CEO (Dubai)Supporting: Global Digital Marketing Strategy & ExecutionEmployment Type: Full-timeJob Summary:The Digital Marketing Head will be responsible for driving the digital growth strategy and marketing performance across a group of affiliated companies:bioQuad and Bio-Rep (health supplements, D2C ecommerce – US, EU, UAE)HMRDO (health education and research – US)Fête Events (event design and management – UAE)Reve Rentals (furniture rental – UAE)Pixel Digital Systems (managed print services – UAE)This is a senior, shared role with full accountability for performance marketing, SEO, email, CRO, and campaign strategy across these diverse brands. The candidate will coordinate with in-house teams and external vendors to drive measurable outcomes.Key Responsibilities:1. Team OversightSupervise the daily output, deadlines, and quality of all digital support staff (Graphic Designers and Performance Marketing Executives) across business units, with responsibilities expanding as additional team members are onboardedEnsure alignment across brand-specific teams and maintain accountability for delivery and performance standards2. Paid Media ManagementPlan and execute campaigns across Meta Ads, Google Ads, and YouTubeOptimize budgets based on ROI/ROAS, audience performance, and funnel analyticsTrack campaign performance across regional websites (US, EU, UAE)3. SEO & Organic GrowthOversee on-page, off-page, and technical SEOIdentify ranking opportunities and build backlinks in relevant industry domainsTrack organic growth KPIs and coordinate with content support as needed4. Conversion Rate Optimization (CRO)Analyze funnel drop-offs, A/B test landing pages and ad creativesCoordinate with design team to improve product page design and user flowOptimize mobile experience, page load speed, and CTAs5. Email & Social Campaign OversightManage email automations (welcome, educational, promotional flows)Review organic social strategy and performanceEnsure alignment of campaigns across ads, emails, and landing pages6. Multi-Brand OversightLead digital strategy, campaign execution coordination, and performance reporting for affiliated brands: bioQuad, Bio-Rep (Boneo Canine), HMRDO, Fête Events, Reve Rentals, and Pixel Digital SystemsAlign digital efforts across brands by working closely with local teams, internal designers, and performance marketers assigned to each brand7. Reporting & CoordinationDeliver weekly and monthly KPIs to CEOCoordinate daily tasks with Gurgaon-based teamMaintain campaign documentation, briefs, and test results logs8. Strategic Planning & Growth InitiativesContribute to quarterly planning and goal-setting across brands.Recommend new digital channels, campaign ideas, and testing opportunities to drive performance.Collaborate with the CEO and brand stakeholders on long-term digital strategy.Key Skills & Competencies:Expertise in Google Ads, Meta Ads, GA4, Shopify, SEO, and Tag ManagerProven ability to build ROI-positive campaigns with lean budgetsStrong grasp of funnel metrics, A/B testing, and growth loopsTeam coordination, especially in fast-moving environmentsExcellent English reporting, written, and spoken communicationAbility to adapt digital strategy and tone to multiple industries and audience typesQualifications & Experience:Bachelor’s degree in Marketing, Business, or related field (MBA is a plus)Minimum 10 years hands-on experience in digital marketing or ecommerce (health-related digital marketing is a plus)Experience managing international campaigns and overseeing creatives/content teamsWork Schedule:Working Days:Weekly Off: Sunday2nd & 4th Saturday: OffOther Saturdays: WorkingWork Timings: 10:30 AM to 7:30 PM ISTSalary & Emoluments:Final package depends on strategic experience, proven campaign performance, and ability to lead digital operations independently.