Job Title

Location: Near Mohan Estate Metro StationExperience: 4–7 yearsAbout the RoleUnique Publishers — a leader in UPSC and government exam books — is looking for a Performance Marketing Manager with deep expertise across Meta, Google, Amazon, and Flipkart. This is a high-impact role for someone who knows how to drive conversions, visibility, and organic traffic in both direct-to-consumer (D2C) and e-commerce marketplaces.Key ResponsibilitiesRun and scale ad campaigns across:Meta Ads (Instagram/Facebook) – conversions, lead gen, retargetingGoogle Ads – search, shopping, display, YouTubeAmazon Ads – sponsored products, brands, display adsFlipkart Ads – keyword targeting, performance insightsBuild, maintain and optimize A+ Stores and product pages on Amazon & FlipkartSEO for Amazon + Flipkart: keyword strategy, backend keywords, and content optimizationExecute cross-platform strategies to drive book visibility, ranking, and reviewsCollaborate with content and video team to generate ad creatives (static + video)Build, monitor, and optimize landing pages and conversion flowsTrack weekly performance (CPC, CTR, ROAS, rankings, etc.) and deliver reports with actionable insightsMust-Have Skills4–7 years of experience in performance marketing with direct ownership of Meta, Google, and marketplace campaignsProven results running Amazon + Flipkart ad campaigns, with focus on ROI and ranking improvementsStrong working knowledge of Amazon A+ Content, Storefronts, SEO, and brand analyticsExperience handling both top-of-funnel (TOFU) and bottom-of-funnel (BOFU) campaignsData-driven with advanced skills in UTM tagging, GA4, keyword planner tools, Helium10, etc.Clear understanding of targeting exam aspirants (UPSC, SSC, Banking, etc.) or EdTech a bonusBonus:Experience in scaling Amazon bestsellersWorked with book publishers or D2C educational brandsAbility to suggest bundling, discounting, and campaign-led sales strategies